How much do you know about online marketing? How much of that knowledge applies when it comes to Facebook? Perhaps you usually take the more traditional marketing approach. It doesn’t matter how experienced you are when it comes to marketing, this article will help your business.
Any online content that you publish should link to your Facebook page. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
Give Facebook advertisements a try. Regular posting can only do a limited amount when it comes to promoting your business. To gain even more customers, you should use Facebook ads. These aren’t expensive, and they can really make a difference.
Answer all questions and reply to all comments. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. Sharing a link to another page that has the right information is an appropriate way to give a good answer.
The first step to success with Facebook marketing is having a solid base of fans. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. After that threshold has been reached, your conversion rate is going to start marching.
Make sure to put your current audience in the forefront of your priorities. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. For a great marketing campaign, you should respect and appreciate your followers. This will help fortify your brand and personality.
Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. Your followers must be able to benefit form every single post that you make. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.
Ask your fans to get involved in various decisions related to your company or brand. They’ll love to feel so important. Asking them to help with basic decisions is one great way to do this. If you blog, ask fans what they want to hear about.
Royal Blue
Use a design that’s like your website for Facebook. If your site is filled with royal blue, then your Facebook page needs to have royal blue too. That will help folks remember your brand. If you have a totally different design in Facebook, this will just confuse your devoted customers.
Make sure your profile is updated. It is important to keep your customers informed of changes. An updated page is helpful to customers who an an interest in your business. You might want to change your page just so customers have something new and fresh to look at and to see all the things you have happening.
Only use Facebook’s update settings for important information. That allows you to send direct messages to everyone that follows you. You should only use this when it’s most important. You should not use this feature to promote your products; only use it to inform them of important happenings.
Understand that just because you have lots of subscribers, it doesn’t always translate to a more successful business. You want to reach out to people that have a genuine interest in your products. Check out your conversion rate; it will give you some sense of how your campaign is going.
This article can level the playing field for newbies who are competing with the traditional marketing methods used by the old pros. This will only be true if you use the tips you just went over, however. Begin your campaign with the advice you’ve just read.