Facebook is truly the king of all social media. Every day, the site is used by millions of people around the world. So, you, as a merchant, cannot afford to bypass this golden marketing and sales opportunity. Keep reading to learn more.
An ideal way to encourage fans is to always reply to their wall postings. You will have to closely monitor your wall and watch for @ messages pertaining to you. It is important to reply to everyone, even more so if it is a complaint or a question.
Consider organizing a giveaway as a means of generating interest. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.
Give Facebook advertisements a try. Your products or service will only receive so much promotion from your normal postings. Purchased ads can make a huge difference. Facebook ads are cheap, and they can be quite effective.
You need to have a unique Facebook page if you use it for marketing purposes. You should add pictures and colors to attract attention. This will attract more users.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Instead, turn to Facebook targeted ads to reach new customers.
Respond to any comments in your inbox or on your wall. If people take time to make contact, you should dedicate some of your time to respond. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.
The goal of Facebook marketing is to increase your overall profits. Therefore, set a goal to achieve a certain amount of sales by month’s end. Although achieving many page likes is good, if you cannot get these likes to translate into sales, this does not matter. Your strategy may need adjusted if you do not see the results you hoped for.
Hide your content from non-fans. When only followers can see certain parts of your page, it will make visitors want to become followers. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.
Look for great leadership opportunities. Facebook is something you can use to your advantage if you want to build leadership within your niche. Use every chance you have to provide answers to questions and comment on your topic. This will introduce your brand to many new people along the way, meaning more potential fans!
As this article said before, Facebook is a great place to go if you want a business to do well. Now that you have gone over the article above you should have no trouble using Facebook to your advantage. Go ahead and join Facebook today to begin your marketing.