There is no shortage of Facebook marketing advice. The trends may seem tempting, but they aren’t truly what you need to engage to create a solid marketing foundation. The following paragraphs, by contrast, will outline a solid strategy that you can use to market your business on Facebook.
Host a giveaway to get some extra attention for your presence on Facebook. Get people to join by enticing subscribers with some free items. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.
Use the custom tabs to maximize your Facebook marketing efficiency. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For example, if a contest is going on you can have a tab there to get more information about it.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. You can receive a great deal of attention when you post on other Facebook pages. You want this to be positive attention. Only post to another page when it is valuable content. Don’t ever spam people.
Free giveaways are some of the best tactics for your marketing plan. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. Don’t give away anything expensive; just make it something that your fans will want.
Carefully consider any updates you plan to post. If your updates have no value, your subscribers will lose interest fast. Educate your customers with enlightening posts. Facebook Insights can show you what successful updates look like.
When a person “likes” your page, reward them with a unique gift or special offer. Likes can draw new attention to your page. Giving a gift in return is good marketing. It is something that you can give to everyone or offer a sweepstakes. If they want the item you’re giving away, they won’t mind subscribing to your page.
Everything you put up on Facebook needs to have value. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product. Don’t try to sell to people too often or you might get people to quit following you when they get sick of it.
Don’t share irrelevant updates. Only post content that your subscribers are interested in hearing about. If you wish to share personal information, do so on your personal Facebook page.
It’s not easy to start when it comes to this form of marketing. An easy way to get going is to put a Facebook button on your web page. That lets people know you’re now active on Facebook. It is easy to update anyone who “likes” you on Facebook on anything happening with your business.
Be sure others are able to share what you’re posting to Facebook. By including the “Share” function on your Facebook, your followers can tell others about your posts. Facebook is a network that is built for interaction and sharing. When you take the time to provide valuable information, the readers will then take the time to pass it on to even more people who could quickly become your new customers.
Facebook can really help out your business but don’t simply follow a trend as this is a lazy way to market. It is fortunate that this article is about solid marketing advice rather than trends. You will find out that your marketing will be the best it can be by using these tips.