Do you have a Facebook page for your business? You might be missing out on a lot of customers if you do not use Facebook. If you do use it, it is important to make certain your strategy is on point. The following will help you to hone in on the best strategy for your company.
Make sure any content you publish is linked through your Facebook. Even your blog should link to your Facebook page. You can also link your Facebook page to your Twitter account so your tweets will show up there.
Try developing a group rather than a page. Groups are like little communities where your fans can interact together. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.
Promote a contest using Facebook Offers. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.
Make sure to respond to all comments and inquiries sent to your Facebook page. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. Additionally, post a link to an article on your site if it can answer their questions.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. Your conversion rate will climb quickly after you have gained several thousand fans.
Treat your old customers well. People often focus on new customers and tend to forget about the old. Respect and reward your audience as much as you can. This is very rewarding, so don’t neglect your fan base.
To succeed with Facebook marketing, it is crucial that you are aware of the times to post on other pages besides your own. Posting on another page gets attention. You’ll want to make sure that the attention you get is the type that you want. If you feel like you have worthwhile things to say, you should post on other pages. Avoid spamming at all times.
Provide sign-up forms on your page. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.
Look for leadership opportunities. You niche leadership can be increased by how you handle your Facebook activities. Answer questions at every opportunity, and comment on relevant pages. That not only shows you’re the best, but introduces you to new customers.
Make sure you are posting professional photos on your Facebook page. This will show that you are credible and sophisticated. When using personal photography, use a high-quality camera and only post shots which won’t offend anyone.
When you get comments, respond to each of them the best you can. Both comments posted publicly and those directed to you via email are worth responding to. It’s going to take lots of effort and time on your part, but your subscribers are sure to appreciate a personal touch.
Use contests to build interest. Ask your customers to take pictures while they are using your products and then post these photos on your Facebook page. Once the contest is over, the best or most creative photo wins a prize.
If you do not have a Facebook account yet, hopefully this article has inspired you to do so. You should have learned all that you need to know, so you don’t have any excuse not to use Facebook. There are many improvements and tweaks that you can make to your page. Apply the advice that you have learned here.