You probably have many relatives on Facebook. Maybe your parents or grandparents even have a Facebook page. Do you think it is likely your customers are on the social media website? Keep reading for information on how to conduct a successful Facebook marketing campaign.
Creating a contest for your Facebook page is something that you can have some success with. Offer these free items to those who subscribe to your page. Post the names of winners on your page and watch as your number of followers grows with each giveaway.
Answer questions and comments quickly. Make sure to give helpful answers, and thank them for their time. When you already have an answer available on your website, link to it.
You can improve the value of your Facebook page by changing the tabs to suit your business. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For example, if you are holding a contest, you can include a tab for the contest information.
Target advertisements directly to your customers by using the “custom audiences” tool. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.
You should think about the opportunities on Facebook with direct advertising. One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate. You will also be able to set up a budget so you can advertise only as much as you’d like to. This is a valuable tool as you do not have to commit funds long-term to the advertisement. The ad can be stopped at any time.
You can offer prizes for Facebook “likes”. You can glean a lot of attention through Facebook likes. Think about something exclusive and free when someone likes your page. It could also be something like a sweepstakes. If you give them something they desire, they’ll easily click “like” for your page.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they’re done. Instead, put your money into Facebook ads.
Increased product sales are the primary purpose of a Facebook marketing campaign. Set monthly sales goals for yourself. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. When you’re not getting results, change your strategy.
Make valuable posts. Put useful and interesting information in every post so people truly benefit from the time they spend with you. Avoid “empty” posts. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.
Hiding content from non-fans is a great way to turn visitors into followers. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. Take care just to hide a small bit of content, so that you do not undermine SEO opportunities.
Create a group for your business. It will consolidate a lot of things for you, allowing you to answer questions and communicate with your followers. You can alert the masses to a special deal you are running or a new product you have coming out. This will help develop a good relationship with potential clientele.
You’re probably a Facebook user yourself, so you understand it from your customer’s prospective. Pair this knowledge with the advice from this article to create a great campaign. The more time and effort that goes into your marketing, the greater increase in profit you will see.