These days it seems as if everyone has a Facebook page. You probably even have an older family member on Facebook as well, like a grandma or grandpa. However, do you think your customers have an account? Read the following information to learn how to reach all of them.
Consider holding online contests as a means of your Facebook marketing plan. Offer prizes or discounts to your users when they like your page. Be sure that you come through in awarding your prize, or no one will trust you again.
Engage your customers by replying to their posts as much as possible. This should include monitoring the wall comments as well as @ messages concerning your company. Pay special attention to posts that express a complaint or a request for customer service.
When you use custom audiences, you are able to target your ads to them by using their email addresses. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.
You must build a healthy Facebook fan base. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. Your conversion rate will climb quickly after you have gained several thousand fans.
Use the focus of your business as the basis for creating a group. This can be a one stop shop, a place where you can field questions and where customers can chat with each other. Facebook is a great place to offer incentives as well as an ideal place to interact with your customers. A Facebook page will allow you to get to better know and understand your customers.
Be sure people are able to share content with you and other people via your Facebook page. By including the “Share” function on your Facebook, your followers can tell others about your posts. Facebook is all about sharing and interacting with other people. When you make an effort to give your audience valuable content, they will share that with their social networks and drive more customers to you.
Try posting professional photos on the Facebook page. These are a great way to show off your business. If you want to take photos that are personal, you need to use a camera that’s high in quality. Avoid posting something that makes people think negatively about your business.
See if any of your customers would want to post their reviews on your page. Those who have interest in what you’re offering enjoy seeing reviews from past customers. Potential customers will be more likely to make a purchase if they see the thoughts of satisfied customers on the wall of your Facebook page.
A scheduling tool may be of benefit if you are unable to get to Facebook at a particular time to make posts. Schedule them to be posted when your followers tend to be online. Experiment a little with different options to see what works best for you.
Take part in the conversations on your Facebook page. You should post content that will make your followers react and start talking. You may start conversations yourself or use a question to spark chatter. As people begin chatting, jump in and express your thoughts too. The more you do that, the closer your followers will feel to you and the more likely they are to patronize your business.
Holding contests or sweepstakes on your page is a great way to increase interest about your products. For example, you might run a contest asking your followers to submit pictures of themselves while using your product, then post the pictures on your page. A winner will be chosen at the end of the contest.
You probably have a Facebook page and know what it takes to market there. Pair this knowledge with the advice from this article to create a great campaign. With more effort comes more profit.