Marketers have come up with many different ideas about what a good Facebook marketing campaign should look like. The trends may seem tempting, but they aren’t truly what you need to engage to create a solid marketing foundation. You can learn some of the basics by reading this article.
An excellent Facebook marketing tool is contests; therefore, you should utilize it. You could throw a photo contest, for instance, with customers using your product in unusual ways. Be sure that you come through in awarding your prize, or no one will trust you again.
When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. You should add pictures and colors to attract attention. People are much more drawn to decorative pages than plain ones.
Consider Facebook a type of content-sharing venue. Facebook isn’t just for chitchat, it can also be a serious content platform. Treat it that way. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. This will increase your traffic and profit in the long run.
Fan Base
You must build a healthy Facebook fan base. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. After you have developed a fan base, you can begin marketing your products by increasing your investment.
Think through your updates before you post them. You will lose the interest of your followers if you don’t share content that’s really valuable with them. Make sure your updates are helpful, educational or entertaining. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.
Offer something that is unique when someone “Likes” your Facebook page. Likes can draw new attention to your page. Think about offering something that’s exclusive and free to those that like your page. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. If someone sees a chance to get something of value, they will be more likely to click that button.
Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Use ads instead of a Facebook page in this circumstance.
A good way to convert visitors to your page into followers is to hide content from non-fans. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.
Do not talk about things that you cannot connect with your brand. It might not be of interest to your followers to hear about your personal life or an unrelated news happening. Use your own personal Facebook account if you wish to do that.
Do not follow the Facebook marketing trends out there. This article will delve into sound marketing techniques to improve your brand. You will generate a lot of sales if you apply the tips you just read and look for ways to improve your campaign.