Facebook is more than just a social site, it is a way to connect with customers and potential customers. Before you just slap up a Facebook page for your brand, it is important that you study the techniques of marketing via social media. Look over the following Facebook marketing advice prior to beginning your campaign.
Think of Facebook as a way to share content. It’s not just about silly informal conversation, there’s real content going on in Facebook. Treat Facebook seriously to improve your profits. Write blog posts and then promote them using your Facebook page. You’ll find that Facebook tends to drive a lot of traffic!
Do not forget about your existing audience. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. You have to respect your audience if you want to be successful with Facebook marketing. This makes people get into your brand a lot more, so never forget to acknowledge your followers.
Have a giveaway. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” This will help you to communicate more often with potential clients.
Think through your updates before you post them. People will lose interest right away if you are not posting any valuable content. They want to read something interesting or that entertains them. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. This is because customers are random so they likely will not follow daily posts. Facebook ads that target customers with a specific interest may be a better bet.
When you are marketing on Facebook, typically you want to sell more of your products as a result of your efforts. Therefore, set a goal to achieve a certain amount of sales by month’s end. Getting a lot of likes on your page does not mean much if it does not translate into sales. Change your strategy if you aren’t getting the business you are looking for.
Create a special group that is only for your business. It will consolidate a lot of things for you, allowing you to answer questions and communicate with your followers. You can alert the masses to a special deal you are running or a new product you have coming out. That can be a good way to get to know all the people who may purchase your products.
Be careful of sharing any update that’s totally alien to your brand’s typical messaging. You may want to talk about things in the news or talk about your personal life, but remember that’s not interesting to all of your followers. Keep the business and personal pages separate so you can focus on your business better.
Make sure your viewers are able to “share” the content of your Facebook page. If your business page contains excellent information, then your customers will likely want to share it with others. Sharing and interacting with others is the center of Facebook. When you spend the time necessary to provide useful content, your fans will spread the word and it will all be worthwhile.
With all of the information you’ve learned, you are now ready to move forward with Facebook marketing. For the best results, focus your campaign around your niche. Spend some time learning about marketing with Facebook before beginning in earnest.