Getting directly involved with Facebook is an excellent opportunity to promote your brand and keep up to date with your audience. However, you should educate yourself on Facebook marketing before starting any sort of campaign. Read the article below for useful tips before you start to develop your campaign.
Ask your viewers on a regular basis what they are looking for from you. Make sure you take notice when people post on your page. You can alter your marketing ideas to match what your customers want. Your current fans are the reason for your success so don’t ignore what they have to say.
An excellent Facebook marketing tool is contests; therefore, you should utilize it. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!
Reply to followers when they write something on your wall. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) It is especially important to respond quickly to anyone who needs help or posts a complaint.
Facebook Ads
You may want to try Facebook ads. Posting to your page will only get you so far. To achieve real results deep into your customer base, Facebook ads may be ideal. Facebook ads are cheap, and they can be quite effective.
When you market services and products on Facebook, your page needs to stand out above others pages that are similar. Adding great photos and unique color combinations really helps. Facebook users tend to be drawn to these kinds of pages over plain pages.
Always be sure that you’re answering things when people ask you questions or leave you comments. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. Share links to articles if they answer questions posed on your site.
Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.
A fan base is a must before you begin marketing on Facebook. You should always aim at gaining a large following. Large numbers of fans will cause the rate of conversation to skyrocket.
Consider when it’s best to post on pages outside of your brand’s official pages. This can really help you to gain exposure. Ensure you only attract the good kind of attention you want. Only post to another page when it is valuable content. Don’t spam other pages.
Provide sign-up forms on your business’s Facebook page. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.
When you get comments, respond to each of them the best you can. Do this for all comments, whether they come from email or your main page. It will be a lot of work, but users will appreciate the personal touch that this adds.
A scheduling tool may be of benefit if you are unable to get to Facebook at a particular time to make posts. Locate a tool that’s of good quality and set it up to post updates when you think most of your followers will be online. Test different tools until you find one that has all the features you need.
Facebook Marketing
You should now have a good idea as to what Facebook marketing entails. You can use the tips above to develop strategies that will make you successful with your niche audience. Learn all you can about Facebook marketing prior to starting your campaign.