When you market, you’ll need to stay up-to-date and learn about trends. Facebook is one of the largest social networks on the planet, and it would be foolish to not incorporate Facebook into your overall marketing strategy. Read through the following article and you should be able to build a marketing plan that works well.
Think of Facebook as a way to share content. Facebook is for more than just idle conversation; it is a primary channel for content. You can have lots of different kinds of conversations. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. Traffic volume to Facebook pages tend to be quite high!
Use Facebook Offers to promote your special deals. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.
Use the custom tabs on Facebook for greater efficiency. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. For instance, if you have a store, you can create a tab just for that.
With custom audiences, you can target your ads more effectively. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. You don’t need to spend much money until you’ve gleaned 5K fans or so. Once you gain a large following, you marketing efforts will become much easier.
Host a giveaway to increase interest to your Facebook page. Reward those who sign up for your newsletter or like your page. The cost is low and the returns are high.
You can offer prizes for Facebook “likes”. You can glean a lot of attention through Facebook likes. Giving a gift in return is good marketing. You could give away a free sample or even a chance in a sweepstakes. People are more likely to respond to your requests if you give them an incentive that is worth their time.
If someone posts on your wall, answer them. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.
Your posts need to be interesting and useful. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. You don’t want to “sell” your customers too often because this will irritate them.
Make sure that all of the content you post on your page is shareable. Providing useful information on the page will cause people to share that information with their friends. Facebook works best for a company when followers can interact with each other and share your information with their friends. When you put out important information, your audience will help your marketing efforts by sharing that information within their own networks.
Make a personality for your brand. If people see that everything you’re posting is bland or stale, they will see your brand the same way. Infuse personality into it, but remain professional while doing so.
Instead of believing that you will gain nothing from Facebook, consider the many possibilities opened to you. Because it has such a wide and varied audience, there is no limit to how this marketing strategy can benefit your business. Keep these tips in mind if you want the best results!