As far as marketing goes, almost nothing is as effective as Facebook. Facebook is fast becoming the biggest social media website in the world, and business owners are harnessing its power to improve their marketing strategy. If you wan to get your name out there, use this article.
Be sure to link all content published online back to your Facebook page. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.
Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. Deals, contests and promotions can be organized with their own tabs.
Do not leave out people that are already fans. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. If you want to do well with Facebook marketing you are going to have to respect your audience. This makes people get into your brand a lot more, so never forget to acknowledge your followers.
If you receive a “like” from someone, give them a special offer. If someone likes your page it will get you a ton of exposure. You may want to offer a free giveaway to those who like your page. It could be a sweepstakes of some kind or a free sample. If they know they can get something they want, they will like it without hesitation.
Take the time to reply to comments or posts on your wall. If someone goes to the effort to contact your business, you should take the time to talk with them. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.
Off a sign up option as a part of your Facebook page to get your audience engaged. This will allow them to register for contests easily. Contests are a sure-fire way to get people excited and interested in your page.
Hiding content from non-fans is a great way to turn visitors into followers. People will want to get to that information, so they will click Like. Just hide a small portion of content so you don’t lose SEO.
Use a Facebook group page just for your business. It may be a useful clearinghouse for information or a place for customers to speak with fellow purchasers. Here, you can inform your customers of any special deals you have going on. This is a good way to become acquainted with your customers.
Look for opportunities to become a leader. You can gain much knowledge about leadership within your niche on Facebook. Be looking for all opportunities you can find to post comments using your expertise. This helps introduce you and your brand to lots of new people.
Don’t use sub-standard photos when you are adding them to a Facebook page. You want your followers to equate your business with professionalism, not amateur hour. If you want to take photos that are personal, you need to use a camera that’s high in quality. Avoid posting something that makes people think negatively about your business.
Try as hard as you can to respond to people when they leave comments on your page. Do not neglect the messages directly on your page or your inbox. It’s going to take lots of effort and time on your part, but your subscribers are sure to appreciate a personal touch.
Hold contests rewarding people for achieving a particular number of likes about your page. Discounts or free prizes are a good incentive. This will give you more subscribers and help grow your fan base.
Facebook has become a very popular tool for getting a business some notoriety. If you correctly use Facebook to market, you’ll have quite a few people interested in the products or services you’re offering. Use the tips and tricks mentioned above and get ready to take your business to the next level.