Communicating with those interested in your niche is one way to take advantage of Facebook. Social media websites are growing in popularity since people love to communicate with others. Use this to your advantage by using Facebook to showcase your business.
In order to know what your fans are looking for, frequently interact with them. You should be taking note when people make posts on your Facebook page. You can gain valuable ideas from these posts. Don’t ever ignore your fans as they have a good idea as to what they are looking for.
Use a giveaway in order to drum up attention and interest on Facebook. Give away a desirable product to get people excited. Post who the winners are to your Facebook page; do this often to grow your business.
Consider Facebook as a good way to share your content. It’s not just about silly informal conversation, there’s real content going on in Facebook. Treat it that way. Post real blog posts to promote your posts from other media channels to your Facebook page. Facebook usually drives up a bunch of traffic.
Utilize custom tabs. This organizes your information and keeps your site professional. For example, if a contest is going on you can have a tab there to get more information about it.
Fan Base
Make sure to build a fan base when marketing on Facebook. Having an excess of 5,000 fans is best. After you have developed a fan base, you can begin marketing your products by increasing your investment.
If someone ‘likes’ your Facebook page, give them a deal. You can glean a lot of attention through Facebook likes. Think about something exclusive and free when someone likes your page. It could be a sweepstakes of some kind or a free sample. The more benefit they receive, the quicker they will click that button.
Make sure your posts have value. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Avoid too many postings that show on their feed so that your fans won’t be tired of your name showing up.
Ensure there are easy to find areas in your Facebook page so followers can sign up. You can even use a promotion or giveaway as incentive to garner new followers. You could have a contest, or just give away a freebie.
You need to be encouraging interaction with both you and other customers. Allow conversations to continue when they start on your posts. Deleting it or telling everyone to remain on topic can cause people to become offended. Only intervene if the thread could offend someone.
Run a contest every now and then to see who can get the most likes for your page. You can offer to give people a discount or a free sample of something if you achieve a certain number of likes. This will also increase your traffic, resulting in many more sales.
Are you prepared to use Facebook to expand your customer base? Everyone loves social media and you can take advantage of this and use Facebook as a marketing tool. Keep the tips from this article in mind and help your business succeed.