Marketing with Facebook is popular because social media sites have become so popular with the public. If you share this interest, you should spend some time learning the fundamentals. Read these tips for more information.
Creating a contest for your Facebook page is something that you can have some success with. You ought to urge customers to sign up by providing freebies to certain subscribers. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.
Consider buying a Facebook advertisement. You are able to customize your ad so that only one gender or a certain age group can see it. You can also set a budget for yourself so that you spend as little or as much as you can afford. Finally, there is no long-term commitment. Your ad can end when you choose.
Be selective when it comes to posting updates. If your updates have no value, your subscribers will lose interest fast. Give them information they want, like how-tos or humorous posts. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.
Off a sign up option as a part of your Facebook page to get your audience engaged. Providing something useful just for registering is a good way to keep the conversation going with interested parties. Use this to hold sweepstakes or offer coupons.
You don’t want to always assume that your absolute best option for marketing through social media is Facebook. As popular as Facebook is, not all cultures and age groups use it. Research and make sure your target audience is using the site as much as you think they are.
One strategy for turning visitors into fans to to maintain a fans-only content area on your website. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. Be careful to only hide a small part of your content, otherwise you will lose valuable SEO.
Using Facebook as an effective marketing tool requires an investment of time and effort on your part. That doesn’t mean that you should post multiple times a day; regular updates will do. Your updates should have lots of content and contain information customers are interested in.
Remember the purpose of your Facebook page. Sometimes, you may not need a page due to a fleeting customer base. Do you use your page to stay in touch with customers? Or is it so they can communicate with you? Using a Facebook page to boost and grow sales is different than using one to just retain and encourage loyalty among existing clientele.
Run a contest or competition every now and then with the goal of getting more “likes” on your page. You can offer to give people a discount or a free sample of something if you achieve a certain number of likes. This should get you lots of new subscribers and provides an additional opportunity for your winner to check out your prize.
The design of your Facebook page should be similar to your website’s design. For example, if you have a site that contains a lot of blue, that should be reflected on your Facebook profile too. It helps people relate your brand to your page. Your customers will not know what is going on if it is not at least similar.
Now that you have read this article, you should have a better idea of how to use Facebook to reach new customers. You just have to keep in mind that you’re not going to see success in one or two days. Use these tips and remain patient.