It’s almost certain that you have relatives who use Facebook. Grammy and Mama might be on Facebook, too! With that said, do you know if your customers are using Facebook? If you feel confident they are, then marketing on Facebook could be a good choice for your business.
You can quickly expand your viewers on Facebook by holding a competition. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.
Reply to people when they post on your page. Monitor your wall daily and make sure to respond to people within 12 hours. Reply back, particularly if it is a complaint or someone who needs service immediately.
You can get additional interest to your Facebook campaign when you use a giveaway. You can encourage buyers to join when you offer some free products to your regular subscribers. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.
Make sure your Facebook page isn’t being inundated with spam. There are filters at your disposal when editing the page that can help you monitor it, even when you are not on. You will be able to set up a list of keywords that will be filtered off of your page.
Facebook Group
Consider establishing a Facebook group instead of or in addition to your page. Creating a Facebook group can encourage subscribers to make their own community online so they can interact with others. You can use both of these options to keep your customers informed about and involved in your business.
Facebook Offers can help you get the word out about a giveaway. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If it’s a good deal, you can give it to people that do not even like your page yet.
Answer questions and comments quickly. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
Always respond to comments as well as posts that are posted on your Facebook wall. If people take time to make contact, you should dedicate some of your time to respond. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.
Share Updates
Do not share updates that are not directly related to your content. Only talk about stuff that will interest your target audience. Use your personal account if you want to share updates about personal projects.
It is sometimes difficult to begin using Facebook as a marketing tool. One way to begin is by placing the Facebook button on your site. This helps visitors and customers connect with the business and isn’t as intrusive as other marketing forms. When they like your brand, you’ll find it easy to provide them with frequent updates.
You’re probably a Facebook user yourself, so you understand it from your customer’s prospective. Take the tips included here, combine that with your own knowledge and move forward with a great marketing campaign. The harder you work, the more rewards you’ll see.