Because social media is getting so popular, many people have an interest in Facebook marketing. If this interests you, there are a few things you should know before getting started. Read on for helpful tips to get started.
Facebook Offers is a great tool for running contests or giving away free products through your website. All that needs to be done is you should get the offer set up and use the Promoted Post option. If it’s a good deal, you can give it to people that do not even like your page yet.
Check comments on your Facebook page regularly and respond promptly. Try to answer their question with a helpful answer, and thank that person for contacting you. Sharing a link to another page that has the right information is an appropriate way to give a good answer.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.
In order to make the most of your marketing efforts, build a fan base that is solid. Do not invest in promotions until you have a strong base with thousands of followers. When you reach that goal, you get more followers from promotions.
Keep your subscribers informed of what is going on in your company. Regularly update your page, at least once a day. Be sure that you’re making updates that contain rich content that gives people information that they are interested in.
Run competitions and/or contests for getting the most likes on your page. The reward can be a valuable free sample to a random participant. This will give you more subscribers and help grow your fan base.
Have followers recommend your page to their friends. Give your customers some sort of incentive, like offering a discount or giveaway to the person who shares your updates the most. You could promise to provide coupon codes with everyone once a given number of shares are made.
You have to realize that the number of subscribers is not necessarily a good indicator of how successful your campaign is at the time. Target your marketing on Facebook towards your target demographic. The key barometer of your campaign’s success is that all-important conversion rate.
If you don’t know about Facebook, now is the time to learn. The more you understand what Facebook has to offer, the more useful its features will be to you. Visit the help center on Facebook to learn about the things that many users do not even know about. It can really pay off to stay one step ahead.
If you have an outlet or store for your company, use Facebook’s check-in function. Let your customers update Facebook statuses by using your store as a check in point. That tells their friends they trust your brand.
Facebook can help your promote your products and build list of friends. You will be able to use coupons to entice new people to follow you, or you can offer them to your current followers. You’re not going to keep gaining friends if you stop the new user promotions.
Do not go too far from the topic on your business Facebook page. If you are a realtor, talking about interest rate changes is relevant. Posting links to videos of Gagnam Style parodies is not.
Include a photo with every update you make on Facebook. Facebook marketing should be used to help your customers relate to you and your product. Take advantages of products, employees and others to reinforce your message in updates.
Be aware that there are people on Facebook who may try and thwart your efforts. Make sure to stay as positive as possible, as a few simple words can alter someones perception of you. To make sure you are protected, stay vigilant about the things that are posted on your page, and be certain to get rid of negative content at the first opportunity.
It isn’t hard to get business through Facebook marketing. Still, you have to understand that your results won’t be immediate. Over time, you will see the efforts of your marketing techniques shine through.