Marketing on Facebook is growing more and more popular. Rather than following the latest trends, you need to establish a solid Facebook marketing foundation. This article highlights all you need in order to be a success.
Social Media
Always be professional when you post on any social media. Although social media presents a casual platform, you and your business must always be presented professionally. If you stay professional, people will trust you.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Share your thoughts, particularly if it is a customer service issue.
Don’t let spam overrun your page on Facebook. You can use filters to help edit the page and monitor content when you are away. Your administrators can update the filters as new spam is added to your page.
Custom tabs can help you get more accomplished on your Facebook page. Custom tabs let you optimize information on your page for visitors that betters your business. For example, if a contest is going on you can have a tab there to get more information about it.
Try buying Facebook ads. The ad can be targeted to users of a certain gender or age. You are also able to keep the ad within a particular budget, spending however much you want. One of the advantages is that a long term commitment is not required. Your ad can be ceased at any time.
Host a giveaway to increase interest to your Facebook page. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. You won’t lose much money, and you will be able to communicate more with your customers than before.
Make places on your Facebook page for your audience to sign up. You can even use a promotion or giveaway as incentive to garner new followers. Use this to hold sweepstakes or offer coupons.
Hiding content from non-fans is a great way to turn visitors into followers. You will get more fans this way because they will want to see the hidden information. Only hide a little of your content, or you can risk ruining your SEO efforts.
One of the most difficult issues new Facebook marketers face is that initial push to get off the ground. It can be helpful to put a Facebook link on your website. This gives your customers a way to find your page that isn’t intrusive like Flash ads or floating banners. If someone likes your company on Facebook then they’ll be updated every time you make a post to your profile.
Leave the comment feature turned on to be sure that people can leave posts on your page. It may seem smart to keep bad comments away from your page, but really it creates the perception that you have zero interest in hearing from your customers.
Jumping on the latest trendy bandwagon usually doesn’t get you very far in marketing, and that’s true of social media marketing, as well. Luckily, you did not find “trend” information in this piece; you found useful marketing tips. As long as you use the tips you’ve read here, you’ll find that your campaign goes gangbusters and profits increase.