There is great buzz about Facebook as a marketing tool. If you are not sure exactly what that means, do not panic. This piece is full of great information to help you understand how to launch your own Facebook campaign that is able to draw lots of new customers.
If you want learn more about what your fans want, interact with them regularly. If they post items on your page, keep them in mind. You can gain valuable ideas from these posts. Don’t ignore fans since they happen to be the reason for your success up to now.
An excellent Facebook marketing tool is contests; therefore, you should utilize it. Reward them with prizes and incentives if they like your page. Be sure that you come through in awarding your prize, or no one will trust you again.
While you want your personality to show, you must keep things professional when making Facebook posts. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. If you stay professional, people will trust you.
Generate a buzz by offering a freebie through Facebook. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Post the names of winners on your page and watch as your number of followers grows with each giveaway.
Facebook Offers is a great way to promote freebies and contests you offer on your site. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. You can promote it outside your fan base if you feel it is a great offer.
Do not ignore any questions or comments that are asked of you on Facebook. Show that you appreciate their questions and comments, and give helpful responses. Share links to your site or FAQs page to help answer common questions.
Create custom tabs on your business Facebook page. This organizes your information and keeps your site professional. For instance, if you have a store, you can create a tab just for that.
Offer an exclusive product to people who “like” your page. You can gain a large amount of attention quickly by the use of the “like” button. Think about a good reward to offer when someone likes your page. You can offer a discount on your products or even give a free item. If you offer something they want, they will likely click the button.
Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Irregular customer interaction also means they will be quite uninterested in your postings. Instead, put your money into Facebook ads.
Always respond to comments as well as posts that are posted on your Facebook wall. Respond to those who have taken the time to contact you. It’s like a phone call: you would never leave it at a message left on your machine, would you?
Increased product sales are the primary purpose of a Facebook marketing campaign. Therefore, set a goal to achieve a certain amount of sales by month’s end. It is good to garner lots of “likes,” but you also want to convert them to sales. Monitor your progress and tweak your strategies when you find they are not effective.
Be sure your brand has its own personality. You don’t want your brand to be viewed as stale or stuffy. Always stay professional though, to keep people feeling secure in your brand.
After reading this article, you should know Facebook marketing is really nothing to be afraid of. Get involved in Facebook now, and put those tips into good use. The sooner you get started, the quicker you can gain attention. So, make sure to start as soon as possible.