Facebook is orders of magnitude more popular than the second-most-popular social media site. There are millions, if not billions, of people using it today. So, if you own a business, you have to become friendly with Facebook if you want to open your business up to a plethora of users. Keep reading to discover how.
It is crucial that you regularly interact with your followers. Pay attention when folks make postings on your page. Many successful businesses have gotten several marketing ideas from the public. Don’t forget that your fan base is what has helped you get to where you are now.
An ideal way to encourage fans is to always reply to their wall postings. You should monitor your wall regularly and also any related @ messages. Share your thoughts, particularly if it is a customer service issue.
Give away free items to loyal or potential customers. You should encourage your customers to join by offering a few free products to some of your subscribers. Announce all winners on the Facebook page, and do so each and every time you desire new subscribers.
Link all of your published content to your Facebook. If your site includes a blog, have it automatically summarized and linked on your Facebook. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.
Be sure there is not too much spam on your Facebook page. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. If you have different page administrators, they can help you with this.
Blog Posts
Consider Facebook as one way to share information. Facebook isn’t just about informal chit chat, it’s also a major content format. Realize this. Write real blog posts and promote your blog posts from other channels into your Facebook page. Facebook can drive a ton of traffic to your sites.
You may wish to create a Facebook group rather than a Facebook page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. You could also use a group and a page to get maximum benefits from Facebook marketing.
Answer any questions and respond to comments on Facebook. Thank them for contacting you, and try to give helpful answers to their questions. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.
If you want to only target current customers, use “custom audiences”. This will lower your costs and increase profits in the long run.
Do not forget about your existing audience. Many people concentrate on getting new fans but forget the patrons they have already. For a stronger Facebook marketing campaign, your audience should feel respected. This can help your brand earn real engagement, so do not forget about your champions!
If someone posts on your wall, answer them. If a person takes the time to try to reach you, you ought to speak to them. Responding in a timely manner will help improve your credibility.
Provide sign-up forms on your page. Offer them something of value when they register so that people will be more likely to do so. Try having a contest from time to time or give them a way to get signed up for special offers from you.
Social Media
You don’t want to always assume that your absolute best option for marketing through social media is Facebook. This network is extremely popular, but some age groups or subcultures prefer other sites. If you have a specific audience in mind, take the time to see which social media sites they frequent the most.
Hide some of your page’s content from those who haven’t Liked the page yet. If you are able to hide part of your page so that only followers are able to view it, then casual visitors are more likely to join up. Be careful to only hide a small part of your content, otherwise you will lose valuable SEO.
In conclusion, Facebook is the place to be if you want to gain new customers and increase profits. You now know how to market effectively on Facebook. Get started with your new Facebook marketing strategy today.