Is your business on Facebook? If not, then you are definitely missing out on some great exposure. If you already have a Facebook page then you need to be sure that you’re using it correctly so that you attract the most business possible. Continue reading for some great advice about Facebook marketing.
Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Offers can include discounts and prizes for users “liking” your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.
You can easily engage followers on your profile by replying to their comments and concerns. It is important to monitor your wall daily and to check out @ messages for your brand as well. This is particularly important if the comment that has been left for you is negative.
When a follower asks you a question on your wall or makes a comment, always respond. Doing so helps you develop a good reputation. Consider the posts to be like phone calls; answer the questions that are asked of you.
The idea of marketing on Facebook is to get more business for your company. You can track your success by setting a monthly goal for your sales. Getting people to become a fan is a good thing, but ultimately, you want sales. You should think about changing your strategy if you do not see an increase in your business.
Put in real work to keep your fans up to date on your page. However, this does not give you permission to overload them with too many postings each day either. Make sure you post content with important information that your target audience will find useful.
Don’t turn off the guest commenting function on Facebook. You will find that this is a good way to keep people’s negative comments away, but you need to care about their feelings.
Try as hard as you can to respond to people when they leave comments on your page. Respond to comments on your page and comments in your inbox. This takes lots of effort and work from you, but the users will appreciate the personal touch.
You need to be encouraging interaction with both you and other customers. If a conversation is started on one of your posts, allow it to continue. By deleting the conversation and telling people that only on-topic conversations are allowed, you may offend them. However, if things become heated or if the conversation is offensive, then you should intervene.
Make sure your profile is up to date. If you have any business changes, make sure you change your Facebook page. Your customers need the most up to date information to get in touch with you. You might want to change your page just so customers have something new and fresh to look at and to see all the things you have happening.
Ask page followers to post reviews of your company on your Facebook page. People that want to purchase what you’re offering will enjoy reading through reviews about these things. When previous customers post positive experiences, it will encourage others to do business with you.
If you’re not able to stay online to share Facebook updates in a timely fashion, try to use a type of scheduling tool. Schedule them to be posted when your followers tend to be online. Experiment a little with different options to see what works best for you.
Now you should be ready to get your business onto Facebook. You should not have any more excuses for avoiding Facebook because you have all the information you need in order to get yourself started. Regardless of your history with Facebook, there is always room for improvement. Just keep using the advice you’ve read here.