Facebook is very popular because of how it brings people together. You can take advantage of this by marketing on Facebook. The following advice will teach you how to properly use this marketing method.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. Monitor you wall regularly, and reply to any @ messages. Pay special attention to posts that express a complaint or a request for customer service.
Promote a contest using Facebook Offers. You only need to post the offer and then change it to Promoted Post on your wall. If you are offering something great, it may be worth promoting it more broadly, including non-fans.
Have you looked into using custom tabs on your Facebook page? These allow for increased organization, making your page very user friendly. Deals, contests and promotions can be organized with their own tabs.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. Posting on other people’s pages can attract attention towards your page. Make sure your posts get the attention you want. Only post on another person’s profile page if you’re sharing something valuable. Don’t resort to spam.
If you receive a “like” from someone, give them a special offer. These “likes” can bring new attention to the Facebook page. Consider offering people something free and exclusive if they like your page. A contest is a good idea as is a coupon or discount. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.
Always respond to comments as well as posts that are posted on your Facebook wall. Respond to those who have taken the time to contact you. Think about Facebook postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.
Make sure your posts have value. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product. Don’t try to sell to people too often or you might get people to quit following you when they get sick of it.
Make sure that a group is established for your business. That can be a meeting place where you are able to answer questions and where you and customers can interact. You may inform you audience about deals and give them other relevant information. This is great for you to get to know your customers.
Avoid sending updates that aren’t related to you or your business. You might feel tempted to share personal updates or share some current events, but remember that these may not interest all the subscribers. Use a separate personal account to share details about your personal projects.
It may be tough starting out in Facebook marketing. The first step is usually to add Facebook buttons and links on your site. This is a non-intrusive form of marketing that allows people to connect to your business. When fans “like” the business via Facebook, you can update them on what happens in your business easily.
Use Facebook to your advantage even if you are not an avid user of social media outlets. It can help your business grow in ways you wouldn’t dream possible. There are so many ways to market your business on Facebook. Remember the tips shared here and you can have a successful Facebook marketing campaign.