Do you want to get the upper hand over your competitors? Do they market on Facebook, and you’d like to do the same? Do you want your marketing campaign to be better than theirs? This will take some real effort and education, and you can get the latter right here.
Communicate with your fans on a regular basis so you are aware of what they want. Pay attention when folks make postings on your page. Many successful businesses have gotten several marketing ideas from the public. Do not ignore your fans, because you would not be very successful without them.
Offering contests is an effective way to increase your fan base. Offers can include discounts and prizes for users “liking” your page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.
Consider organizing a giveaway as a means of generating interest. You can boost your costumers and fans by offering something that they’d love to get. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.
Be sure that all of your online content is linked to and from Facebook. If your site has a blog, include a summary and then link the posts automatically via your Facebook. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
Do not let spam overtake your page. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.
Facebook can help you share different products with potential clients. Facebook is useful for more than chatting with your friends. Think of it as such. Write some actual blog posts and then promote them via other channels through your Facebook page. You can reach significant numbers of people on Facebook.
Think about purchasing a Facebook ad. Your ad can be customized so that people in a specific age group or gender can see it. You can also work within a budget and do as much or as little as you would like. There isn’t a huge contract either. The ad can be stopped at any time.
Offer an exclusive deal to those that “like” your page. Likes are a good way to raise the profile of your page. Think about offering something that’s exclusive and free to those that like your page. You could give it out to everyone or just have one winner. If someone sees a chance to get something of value, they will be more likely to click that button.
If you only deal with a customer every now and then, you don’t need a Facebook page for your business. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Instead, turn to Facebook targeted ads to reach new customers.
Provide sign-up forms on your business’s Facebook page. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. Consider holding a contest or sweepstakes.
The competition should now be quaking in their boots. Now you can show them how to be successful. Use what you’ve just learned and start marketing today.