Do you have a Facebook page for your brand? If not, you are missing out on a lot of people that might buy your products. If you do have it, make sure you are doing it the right way. Keep reading to learn how to come up with a successful Facebook marketing campaign.
Facebook Wall
Always post a link to any new content on your site to your Facebook wall. If you have a blog on your site, have a summary and link post automatically on your Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
Make a group rather than a page. Groups are like little communities where your fans can interact together. Allow your subscribers to post content on your Facebook page.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.
You need to know when you should post about your products on your page. You can receive a great deal of attention when you post on other Facebook pages. Make sure it is the good kind. Post on other pages if you have relevant or interesting information to add. Don’t ever spam!
If someone “likes” your page, give them something exclusive. Having a lot of likes brings attention to your page. Think about something exclusive and free when someone likes your page. You can offer a discount on your products or even give a free item. If you give them something they desire, they’ll easily click “like” for your page.
Everything you put up on Facebook needs to have value. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.
Speak with your fans so they can be involved with the decisions you need to make as a business. People like to get involved. You can tap into this by having your community help you with some decisions. You may also want to ask what they want to know more about.
Be sure your brand has its own personality. If your posts are boring, they will assume your brand is, too. Show some personality, however remember to remain professional.
Make sure you really understand the purpose of a Facebook page. You don’t have a Facebook page just to have one. Do you want to talk to your customers through it? Do you want clients to talk to you? Boosting your sales with Facebook is much different than just encouraging loyalty and interaction among existing customers.
Interact with your subscribers on Facebook. Look for ways to draw your followers into interesting conversations. You may start conversations yourself or use a question to spark chatter. Once your fans are talking, join in on their conversation. The more you talk with them, the more personal your company will become.
Post a variety of information, but make sure it’s all relevant. It’s important to stay on topic, but you don’t want to limit your possibilities. Find different ways to post relevant content. You could offer some photo posts for solutions or ask some questions directly for a post.
It is tough to determine the intended tone of a post, so factor that in at all times. Facebook messages that read as if they were posted by a bot will cause readers to lose interest quickly.
Hopefully, if you have not already used Facebook for your business, you will now. You should not have any more excuses for avoiding Facebook because you have all the information you need in order to get yourself started. There is always room to improve, even if you have some Facebook experience. Use what you’ve learned here to guide you along the way.