Facebook is a site that most people in this country use. It’s also something people can use if they want to build a brand. There are free ways to use Facebook in marketing a business, as well as some paid advertising options. The following tips will help you get started with Facebook, even if you choose not to pay for marketing leverage.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Respond to concerns, especially when it is a direct question or product concern.
Any online content that you publish should link to your Facebook page. Even your blog should link to your Facebook page. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
Do not ignore any questions or comments that are asked of you on Facebook. Begin your answer by thanking them for contacting you; then, provide the information they require. Do not hesitate to share a link to your site if an article or page perfectly answers their question.
Improve the Facebook marketing interface of your page using custom tabs. They let you get information together in an easily readable format. For instance, if you have contests, you can create a contest tab with information about them.
When you use custom audiences, you are able to target your ads to them by using their email addresses. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.
Facebook Pages
Sometimes you’ll need to post on Facebook pages that are not your own. Posting information on other people’s Facebook pages can garner a great deal of attention. Remember that the comments you leave on another page should be professional in nature. Post when you want to say something that’s worthwhile. Don’t ever spam people.
Try holding a giveaway. Have customers like your Facebook page and give them something for it. You will have the chance to communicate with a large amount of people.
Make sure that you focus on quality when updating your page. Your followers will lose interest quickly if the content in your updates routinely has no value. Updates ought to be fun, informative and useful. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.
Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. Don’t do a hard sell though.
You can have a place for people to sign up right on your Facebook. If you give the audience something when they sign up to get marketing messages from you, it can lead to potential customers becoming paying ones. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.
You now have some tips that can help you when marketing on Facebook. Since Facebook doesn’t cost anything to use, you have nothing to lose if you want to test out what was learned above. Get going now to get a head start on your competition. You don’t want them to find this article as well and get started first!