There is no denying the tremendous popularity of Facebook. There are millions, if not billions, of people using it today. If you own a business, you must understand the proper use of Facebook in your marketing strategy. Continue reading to learn more.
Facebook Ads
Try your hand at Facebook ads. Typical postings are great, but there’s a limit to how far they can reach. To gain even more customers, you should use Facebook ads. These aren’t expensive, and they can really make a difference.
Answer any questions and respond to comments on Facebook. Thank them for contacting you, and try to give helpful answers to their questions. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.
The key to successful marketing with Facebook is having a strong base of fans. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. After you hit that many people you should see your conversion rates start to rise.
Treat your old customers well. Many folks immerse themselves in building their customer base, but they take for granted the base they already have. For powerful Facebook marketing, you need an audience that feels respected. This will boost engagement and build your relationships.
Have a giveaway. This can be done if someone likes your page. You do not need invest much money, but you can increase your base of potential customers.
Select your updates carefully. If you don’t share content that has value, you won’t keep fans very long. Your updates should be educational, helpful or entertaining. Look into using Facebook Insights to discover what posts are really the most popular with your audience.
Try offering exclusives when people “like” your page. New likes have the opportunity to draw a lot of attention to your page. Think about a good reward to offer when someone likes your page. Whether it is an individual gift or the chance to go into a draw, it will create excitement. If you offer something they want, they will likely click the button.
Provide value in every post you make on your Facebook page. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Steer clear of selling too much, however, or you may tire your followers too quickly.
Social Media
Facebook is not necessarily the best place for your marketing. There are other social media platforms. This network is very popular, but some subcultures and age groups prefer other websites. Do sufficient research on your targets to understand which of the social media channels they use prior to beginning a campaign.
Make a personality for your brand. If people see that everything you’re posting is bland or stale, they will see your brand the same way. Show a bit of personality, but make sure that you do this while remaining professional at all times.
You need to not only use methods which work, you need to avoid those which don’t. There are many examples of each out there. While best practices are normally easy to find, how many people take time to look for worst practices? You need to know what you should not be doing in order to avoid it.
Schedule your updates through a tool if you can’t do it yourself on a regular basis. Find a good tool that will post at the times when your followers tend to be online. Explore various tools to find the best one for your needs.
As this article stated earlier, Facebook presents an unlimited opportunity for reaching new customers and increasing sales. This article will better prepare you to reap the benefits of Facebook’s marketing possibilities. You should start marketing on Facebook today.