You’ve probably heard about growing your business through Facebook. If you don’t know what that means, do not panic. You will find out all you should know from this article.
Reply to people when they post on your page. You need to monitor your wall, and any direct messages you receive. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.
Look at Facebook as a great way to post content. Facebook is not only about socializing; it’s a major source of content. Treat it that way. Write blog posts and then promote them using your Facebook page. Traffic volume to Facebook pages tend to be quite high!
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Know when to post about your business outside of your own Facebook page. Posting on other people’s pages can attract attention towards your page. Just be sure you’re getting positive attention. Post when you want to say something that’s worthwhile. Don’t ever spam people.
Be sure your postings are valuable and relevant. Stated otherwise, all followers ought to gain something from your postings, even if it is just a helpful hint or a bit of advice. Avoid too many postings that show on their feed so that your fans won’t be tired of your name showing up.
Hide your content from non-fans. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. However don’t hide too much, as it will impact your SEO.
You really should make sure that you are making an effort to allow your audience to be informed about your business through Facebook. No, you don’t need to post five times every day, but you should post consistently and often. Also, don’t waste your followers’ time by posting needless information just for the sake of posting; keep posts interesting and pertinent.
Allow your customers to rate the quality of your product. One of the best ways to encourage more interest in people who need your product is to show them how existing customers feel. Having comments and reviews from previous customers of your company available on your page may help any potential customers make their decision.
Holding contests or sweepstakes on your page is a great way to increase interest about your products. Have people perform certain tasks to earn entries into the contest. They could like your page, subscribe to your email updates, or post pictures using the product. Pick a winner and enjoy the results!
Having many followers does not mean your marketing campaign is successful. You need to target those users most likely to want your products and share information with others. Conversion rates will indicate whether a campaign was successful or not.
If you can, hire someone to manage your Facebook page. Consistent brand engagement is important, and a dedicated employee will have the time to post about the new products, offers and other information to make that happen. And the best part is that these posts are shareable so that their friends will see them, too.
When you are posting updates, don’t steer too much away from the topic. For instance, posting about the government and interest rates is definitely applicable to selling homes. Posting links to videos of Gagnam Style parodies is not.
With all of these tips, you now are ready to tackle some Facebook marketing. Sign into Facebook and use what you learned. You will get the attention of your fans as soon as you get started. This is why you should begin now!