Facebook is very popular because of how it brings people together. Utilize Facebook by modeling your marketing approach after the website’s success. The following article will give you some great tips to help you be successful with your Facebook marketing campaign.
Contests are a good way to market and get new followers on Facebook. Offers can include discounts and prizes for users “liking” your page. Be sure to follow through on any promises you make.
Consider organizing a giveaway as a means of generating interest. Offer free products or discounts to subscribers when they join. Post the names of winners on your page and watch as your number of followers grows with each giveaway.
Hold a giveaway to entice customers. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. This doesn’t cost much and has the potential to build a significant following for your brand.
Make sure to answer every question or comment left on the wall. They’re taking the time to contact you, so the least you can do is reply. Facebook is similar to a phone call, you would respond to that, right?
Make it easy for visitors to your Facebook page to subscribe or like your page. You can even use a promotion or giveaway as incentive to garner new followers. Use contests or freebies to entice them to give you their contact information.
Don’t share updates that have no direct relation to your own content. Only talk about stuff that will interest your target audience. If you must talk about other stuff, do it on your personal page.
Ask your fans for advise about various decisions you need to make about your company or business. Customers love to feel important. There’s no better way than to get your community involved in making decisions for your company. For example, as a blogger, you might ask your audience what types of posts they want from you.
Determine why you are creating a Facebook page in the first place. Just putting one up for the sake of having one is not enough. Do you utilize it as a means to speak to customers. Perhaps you view your Facebook page as a way for your customers to engage you in a personal, direct manner. There are different reasons for having a Facebook page, and your reasons can affect your strategy. Do you simply want to stay in contact with your current customers or do you want to attract new sales?
Have the design of the Facebook page be like the one on your website. If your website is grass green, make your Facebook page the same color. It helps give personality to your brand. Making it completely different, however, will only serve to confuse your loyal customers.
Learn which Facebook marketing practices to avoid. Learn from others’ mistakes and successes. Looking at the worst examples is often overlooked by many people who just look at the best. It would be of great benefit to your business to learn what you need to avoid.
Past Customers
Have customers post reviews to your Facebook profile. Those who have interest in what you’re offering enjoy seeing reviews from past customers. By asking past customers to post their experience on your Facebook, you can help turn casual onlookers into buying customers.
There is no harm in asking fans to share what you post. A good way to keep them interested and sharing is to give them a coupon, etc to share your statuses. You may also be able to provide them with some kind of a coupon code that they can use if they share your updates a certain amount of times.
Post on a variety of topics, but all within your niche. Talk about your business and brand, but don’t repeat the same sentiments over and over again. Look for new topics your fans would be interested in. Perhaps you can use photos in your posts, or set forth some direct questions to be answered.
Instead of shunning Facebook and its potential, acknowledge that it really can help your marketing efforts. Whether your business is big or small, you can use Facebook to your advantage. Use this advice to take advantage of marketing on Facebook.