Do you have much experience with online marketing? Does your experience include Facebook? Have you been marketing offline mainly? No matter if you’re already using Facebook or not, the tips here are going to help.
Any content published online should be linked to your Facebook page. If you have a blog on your site, have a summary and link post automatically on your Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.
Does your page stand out from the competition? You should add pictures and colors to attract attention. This will attract the most amount of customers.
Do not forget your existing audience. Some marketers focus on getting new subscribers instead of taking care of their exist audience. Respecting your audience will lead to a successful marketing campaign. That leads to real engagement in your brand, so don’t forget about these champions of yours!
If someone “likes” your page, give them something exclusive. You can garner lots of attention via “likes.” Think about a good reward to offer when someone likes your page. A contest is a good idea as is a coupon or discount. People are more likely to respond to your requests if you give them an incentive that is worth their time.
When marketing with Facebook, your whole intent is to boost sales. So set a monthly goal for a particular amount of products sold. Getting people to become a fan is a good thing, but ultimately, you want sales. If you do not get the results you need, your strategy might need some tweaks.
Your posts need to be interesting and useful. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product. Don’t try to sell to people too often or you might get people to quit following you when they get sick of it.
Make a group dedicated to your business. You can communicate with customers and they can communicate with each other here. Inform your subscribers about the new products or discounts you are offering. This is a terrific method of learning all about your customer base.
Develop discussions on your page to increase exposure. Subscribers love to feel a connection to the brands that they follow. These are the best minds to tap into for opinions. For example, if you blog, try asking them what kinds of posts they would like to read.
Make sure you have a good personality with your posts. If the information you post is bland, then people are going to think this about your business and products. Show some personality, but stay professional.
Look for opportunities in leadership. Facebook lets you prove yourself to be a leader within your niche. Find opportunities to share your expert knowledge in the area of you specialization. You will find new followers and showcase your brand to hundreds of potential customers.
Have the design of the Facebook page be like the one on your website. For instance, if the dominant color of your site is royal blue, reflect that color for your Facebook page. You will help people feel like they know your brand and products. Straying too far from your original design can end up backfiring.
If you find it too cumbersome to log on and update your page each day, make use of a scheduling tool. Get a reliable tool that can post your updates at the time when your subscriber base is likely to be visiting your page. Be sure to test different tools to find the best one for you.
Ask followers to share your posted content on their Facebook page. Give them an incentive, for instance by offering a small discount to the subscribers who share one of your updates with their friends. Also, you can promise to give everyone some coupon code once a certain amount of subscribers share your updates.
The advice in this article will be helpful no matter how experienced you are with Facebook marketing. Of course, this only works if these tips are implemented. Begin your campaign with the advice you’ve just read.
