Almost everyone is on Facebook today. However, it can also be used for business marketing. While Facebook does offer paid options for marketing your business, there are also plenty of free options at your disposal. Read on to find out more.
You should give a product or service away to get people interested. Encourage people to subscribe by giving something away to some of them. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.
Make your page stick out. High quality pictures and appealing colors are essential. Users on Facebook are attracted to these pages over plain ones.
Facebook Group
Depending on your needs, a Facebook group may work better for you than a page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.
The first step to success with Facebook marketing is having a solid base of fans. Do not invest in promotions until you have a strong base with thousands of followers. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.
If someone takes the time to comment on your wall, give them the courtesy of a response. If someone reaches out to you, they deserve to be acknowledged. Responding in a timely manner will help improve your credibility.
Be sure that all of your posts have useful information. Stated otherwise, all followers ought to gain something from your postings, even if it is just a helpful hint or a bit of advice. Avoid trying to oversell your products, or your subscribers will tire of the constant advertising.
Provide sign-up forms on your business’s Facebook page. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. You could have a contest, or just give away a freebie.
Always post high quality photos on your Facebook page. These pictures need to make a great first impression. If you take photos to post on your business’s Facebook page, make sure they are high quality and appropriate.
Work on responding to all comments left on your page. This includes ones in the inbox as well as on the page itself. This can eat up a lot of time, but the user engagement you get as a result is worth it.
Be careful about how often you use Facebook Update. This option allows you to send a message to your subscribers. Only use it for very important events and news like an emergency, etc. It is not for promotions but for actual news that should be brought to your followers’ attention.
There is no harm in asking fans to share what you post. Offer a discount or other incentive to have your followers share your page with friends. You may also be able to provide them with some kind of a coupon code that they can use if they share your updates a certain amount of times.
You should now have the tools you need to run a successful Facebook marketing campaign. Use what you learned to help your business grow. Be certain to begin immediately, as your competitors might not even be using Facebook. However, they may start reading articles like this one to get a jump start and beat your business to the finish line.