Facebook is appealing because it’s simple to use and reaches a vast audience. Don’t ignore it, use it to your advantage! Learning about Facebook marketing starts by reading the text below.
Host a giveaway to get some extra attention for your presence on Facebook. Offer entries in return for liking your page. Post the names of winners on your page and watch as your number of followers grows with each giveaway.
Consider Facebook as one way to share information. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Use it in this way. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. You’ll find that Facebook tends to drive a lot of traffic!
Use custom tabs to make your Facebook page more efficient. You can easily organize the information available on your page so that fans can find it. Use tabs to organize the different contests that you hold.
Think through your updates before you post them. Subscribers will lose interest quickly if the content you share isn’t valuable. Updates ought to be fun, informative and useful. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.
Give your audience spots to sign up on the Facebook page. If you give the audience something when they sign up to get marketing messages from you, it can lead to potential customers becoming paying ones. Try having a contest from time to time or give them a way to get signed up for special offers from you.
Hiding content from people who are not fans is wise if you want visitors to become followers. Casual visitors will turn into followers in order to gain access to the fans-only content. Don’t hide too much of your site, as search engines won’t be able to crawl anything that is hidden.
Do not talk about things that you cannot connect with your brand. Take care when posting about current events so as not to bore or offend any followers. If you wish to share personal information, do so on your personal Facebook page.
Facebook Marketing
Commit solid resources to your Facebook marketing plan. Facebook is a large and popular site, and it takes a lot of work to market on it. Make sure you have plenty of time for Facebook marketing and consider hiring someone with social media marketing experience to help you with this project. Make sure you use the correct resources so that you get what you need out of it.
Realize why you’re using a Facebook page. It shouldn’t be because everyone else has one. Do you use your page to stay in touch with customers? Do you want clients to talk to you? Using Facebook to grow your customer base is different from using it to retain and promote loyalty among existing customers.
Try as hard as you can to respond to people when they leave comments on your page. You will probably get messages in two ways: on your wall and in your inbox. It’s going to take lots of effort and time on your part, but your subscribers are sure to appreciate a personal touch.
Take time to interact with your Facebook followers. You should post content that will make your followers react and start talking. Consider using polls or thoughtful questions to spark discussions among your fans. Once you get your fans to talk you can speak back to them. They’ll feel more connected to your business and more likely to order from you when they view you as a person they can talk to rather than a nameless and faceless entity.
Even though it’s fairly new, Facebook marketing has massive potential. This can help improve your bottom line at the end of the year; take full advantage of it. Read the tips in this article so you can use Facebook marketing for the most benefits.