Do you need to catch up to your competitors? Would you like to market on Facebook just like they do? Would you like to have a Facebook campaign that beats them cold? You’re going to need to put in some effort and find the right information.
Contests are a good way to market and get new followers on Facebook. Reward them with prizes and incentives if they like your page. Always award the prize though; you don’t want to be viewed as dishonest.
Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. Keep an eye on your all and any twitter messages that contain your company handle. When it is someone complaining, you must reply immediately.
When marketing through Facebook, you’ve got to make your page stand out from the competition. You should add pictures and colors to attract attention. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. You can promote it outside your fan base if you feel it is a great offer.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This will lower your marketing costs and increase the company profits in the long run.
An effective marketing strategy is to offer a giveaway. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. It may cost you small amount, but you will have more people to communicate with.
Carefully choose your updates to create more interest. Your followers will become disinterested if you aren’t sharing content that they can use. Make sure your updates are fun or helpful. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.
When a person “likes” your page, reward them with a unique gift or special offer. Likes can get your Facebook page a lot of new attention. Make it worthwhile to like your page. It could be something everyone gets or even a sweepstakes. If someone sees a chance to get something of value, they will be more likely to click that button.
Ensure there are easy to find areas in your Facebook page so followers can sign up. If you give the audience something when they sign up to get marketing messages from you, it can lead to potential customers becoming paying ones. Hold contests and sweepstakes or just offer free samples of the product.
Social Media
While Facebook is one avenue to pursue, it is not the only social media marketing opportunity out there. While it is an incredibly popular concept, different demographics prefer different social media websites. Do more research on your target audience to get a better idea of which social networks they use the most before launching your campaign.
There is no longer reason for not blowing the competition away now that you have gained the information from above. Now you’ll be the master of success. Use this advice to connect with the world.