Is your company using Facebook? If not, you are missing out on a lot of people that might buy your products. If you already have a Facebook presence, it won’t matter much unless your marketing campaign follows best practices and avoids worst practices. Keep reading to find out how you can develop your Facebook marketing strategy.
Link all of your published content to your Facebook. If you write a blog, make sure that new posts appear on Facebook. Your Tweets are posted to your Facebook by simply linking the two.
When you use Facebook for marketing purposes, you must have a page that stands apart from the crowd. Add colors and pictures to your page. This will attract the most amount of customers.
A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. You have customers that come and go at random times so they probably won’t follow your posts on Facebook. Instead, invest your time in creating targeted Facebook ads.
There are many other avenues to market your product on the web. Facebook is a great networking site, but there are plenty of others that reach out to different demographics. Research and make sure your target audience is using the site as much as you think they are.
Setting off some of your content and making it inaccessible to the public is a good strategy for building your number of followers. If your Facebook page has a hidden area that can only be seen by followers, you can motivate more visitors to convert to followers. Be careful to only hide a small part of your content, otherwise you will lose valuable SEO.
Have your fans get involved with your various company or brand decisions. Subscribers love to feel a connection to the brands that they follow. Involving your community in basic decisions is a great way to get the job done. For example, if you blog, ask readers to suggest post topics.
Post Pictures
Only add photographs to your Facebook profile that are professional. These pictures need to make a great first impression. If you post pictures, use a good camera and only post pictures that are professional.
Try responding to every comment you receive. Do not neglect the messages directly on your page or your inbox. Although this will require hard work and dedication, you will be rewarded with loyal customers.
Run an occasional competition or contest for getting a certain number of Likes to your page. The reward can be a valuable free sample to a random participant. This will net you more subscribers than you have now and also allows for a future opportunity for the winner to review your offering or prize.
Do not share Facebook updates too frequently. It enables you to put a message out to everyone that likes your page. You should only use this when it’s most important. This isn’t something that can be used regarding promotional purposes on a continuous basis.
If you do not have a Facebook account yet, hopefully this article has inspired you to do so. This article has covered the basics, so you are ready to get started. Even if you aren’t new to Facebook marketing, there is always room for improvement. Use the tips in the article above to help improve your marketing efforts.