Nothing helps a business grow better than a solid marketing campaign, and Facebook is an excellent tool to do the job. This unique platform can be of great benefit to your business. Keep reading to find out more.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.
Hold a giveaway to entice customers. Offer a contest or a giveaway to your current customers. This will help you to communicate more often with potential clients.
Offer a reward for someone liking your page. The more likes you have, the more attention your page will get. It is appealing to users to get a free gift when they give a page a like. It could be something everyone gets or even a sweepstakes. If someone sees a chance to get something of value, they will be more likely to click that button.
Hiding content from people who are not fans is wise if you want visitors to become followers. Casual visitors will turn into followers in order to gain access to the fans-only content. However don’t hide too much, as it will impact your SEO.
Either create or join a group that suits your business. This could be a place where your business could field questions and encourage customers to interact with one another. You can let your group know about special discounts, as well as other information that is useful to them. This is a really good way to engage your customers.
Try to put some personality in your brand. When people see posts that are boring or stale, they will think that your products are also stale and boring. Always stay professional though, to keep people feeling secure in your brand.
Don’t turn off the option that lets others post whatever they want to your page. You may think of this as a way to keep inappropriate content off of your page, but all it will do is convince users that you do not care about what it is they have to say.
Do your best to get your customers to interact on your page. This will help keep the conversation going about your products and services. You may offend users if you constantly hound them to stay on the topic that it originated from. The only time you should intervene is if things start to become offensive to anyone.
Your Facebook design should be a little similar to your main website. For instance, if you use cardinal red on your website, also be sure to include it on the Facebook page too. People can easily connect your brand to your page this way. Your customers will not know what is going on if it is not at least similar.
Ask customers to submit reviews and post them on your wall. People showing interest in your products are going to appreciate reviews left by others. The reviews of past or current customers can help others make purchasing decisions.
There are tools that can help you schedule if you are not online to post. Get a reliable tool that can share updates at times when fans are likely to read them. Try out various tools until you get one that gives you the features you want.
When your business needs positive change, as a marketer you are under a lot of pressure to make those changes happen! Make use of Facebook marketing for your campaign, and you will be surprised at the results you will achieve. Get a head start on marketing by taking advantage of all you’ve learned from this article.