Do you have a Facebook page for your brand? If it isn’t, you’re missing out on millions of potential clients. If you are using Facebook, it’s important that you are aware of solid methods of attracting customers and how to avoid the common pitfalls that can repel them. Continue reading for some great advice about Facebook marketing.
You can easily engage followers on your profile by replying to their comments and concerns. This means checking you wall for questions or comments regularly. This is particularly important if the comment that has been left for you is negative.
Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Try getting your customers to ‘like’ your site by giving them something for free. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.
See if Facebook advertisements are a good fit. Regular posting, while valuable and beneficial, only goes so far. If you want big results, ads can help you get them. They are not expensive, and can make a substantial difference.
Always take the time to answer any questions and address any comments made to you through Facebook. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. Share links to articles if they answer questions posed on your site.
Try offering exclusives when people “like” your page. Likes can get your Facebook page a lot of new attention. Think about offering something people are going to be interested in. It could also be something like a sweepstakes. Making it lucrative can work well for you.
All posts must have great value. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.
Use the focus of your business as the basis for creating a group. This allows you and your customers a place to chat and learn. You can let your group know about special discounts, as well as other information that is useful to them. A Facebook page will allow you to get to better know and understand your customers.
It’s vital that your audience is frequently updated via your Facebook page. Regularly update your page, at least once a day. Keep your content fresh and filled with relevant information your customers would want to read.
Allowing people to comment on your page is an absolute necessity. You will find that this is a good way to keep people’s negative comments away, but you need to care about their feelings.
Don’t use sub-standard photos when you are adding them to a Facebook page. Understand that your photos will represent your business, both in good and bad ways. If you are going to take personal photos, make sure that you use a great quality camera and you don’t post anything that will give people a negative view of your brand.
If you are not already marketing on Facebook then hopefully you now understand why it could be so useful to your bottom line. You should have learned all that you need to know, so you don’t have any excuse not to use Facebook. You can continue to make your marketing strategies better and better. Apply the advice above, as they will make a real difference.