Simple to implement, reaches a huge audience – Facebook is a great marketing tool. Don’t blow Facebook off; instead, take advantage of the marketing opportunities it can give you. Keep reading to learn more about marketing through Facebook.
Make sure you talk to your fans regularly in order to find out what they want from your business. If a person takes time to post on your page, make a note of what they said. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Do not neglect your following, as they are the keys to your success.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Be sure to follow through on any promises you make.
Facebook Ads
Try your hand at Facebook ads. Regular postings only go so far when it comes to promotions of goods and/or services. To really maximize your marketing efforts, you should purchase Facebook ads. These aren’t expensive, and they can really make a difference.
Consider Facebook as one way to share information. It can be used for so much more than chit chat. You can have lots of different kinds of conversations. Post real blog posts to promote your posts from other media channels to your Facebook page. Facebook usually drives up a bunch of traffic.
Try making a group versus a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. You can use both of these options to keep your customers informed about and involved in your business.
Answer all questions and reply to all comments. Thank people that answer questions for you or provide other valuable information. If applicable, send a link to a pertinent article on your site.
When you use custom audiences, you are able to target your ads to them by using their email addresses. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.
You must know when it’s okay to post on another person’s Facebook page about your business. You can receive a great deal of attention when you post on other Facebook pages. Make sure it is the good kind. Only post to another page when it is valuable content. Do not engage in spamming of any sort.
Give someone something valuable if they “like” your page. You can gain a large amount of attention quickly by the use of the “like” button. Make it worthwhile to like your page. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. If you give them something they like, they will probably not hesitate to “like” you.
Facebook Ads
If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. Customers tend not to follow such pages unless they actually need the item. Try getting into Facebook ads that are targeted instead.
While it’s a newer way to market businesses and services, Facebook is powerful due to being able to reach a nearly limitless audience. Instead of ignoring it, jump right in! Keep what you’ve read here in mind so you can get the most out of your Facebook marketing efforts.