Facebook is right there waiting, do not hesitate. Are there questions you need answers to? Do you want some ideas that really get you results? If so, the information that follows can help you.
Host a giveaway to get some extra attention for your presence on Facebook. You ought to urge customers to sign up by providing freebies to certain subscribers. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.
Don’t let spam overrun your page on Facebook. Sites that are riddled with spam can end up turning potential customers off. Any administrator can type in keywords using this tool that will automatically filter it out.
Facebook Offers is a great tool for running contests or giving away free products through your website. Create the offer and then make sure to post it on the wall. You may find yourself with new followers if its a great offer.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.
You must not forget your current customer base. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. If you want to do well with Facebook marketing you are going to have to respect your audience. This will help them engage themselves in your brand.
Think through your updates before you post them. Your followers will lose interest quickly if the content in your updates routinely has no value. Educate your customers with enlightening posts. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.
You can offer prizes for Facebook “likes”. Having a lot of likes brings attention to your page. Consider offering people something free and exclusive if they like your page. It could be a sweepstakes prize or something offered to everyone. If you give them something they like, they will probably not hesitate to “like” you.
While Facebook is one avenue to pursue, it is not the only social media marketing opportunity out there. As popular as Facebook is, not all cultures and age groups use it. Before starting your new campaign, do some research into your target audience and which social network they prefer.
Use the focus of your business as the basis for creating a group. This will group together all of your potential customers. Use this group to share information and offer discounts. A Facebook page will allow you to get to better know and understand your customers.
Personal Facebook
Avoid posting updates that are irrelevant to your brand and customers. For personal posts, use your personal Facebook page. Your customers may not be interested in personal updates if they are not related to your business. Personal news and interests should be kept for a separate personal Facebook page.
Be sure you give your business some personality. If you make a bunch of posts that aren’t interesting them people will associate that with your brand. Though you should remain professional, be sure some personality is shown.
Build relationships with your fans. This is similar to a face-to-face meeting, where cultivating relationships established on Facebook requires a long-term investment of time. Keeping content simple and fresh will go a long way in achieving this goal. Also, include many deals to reward your customers.
Run contests to get likes on your page. You can award the prize after a certain number is hit, for example. Make the prize worthwhile. This should get you lots of new subscribers and provides an additional opportunity for your winner to check out your prize.
When it comes to marketing, nothing is guaranteed. However, you can count on proven advice, like what you read in the article above. Use the tips you read here as well as your own experience to learn what works and what doesn’t. This will help propel your business to a higher level.