If you’re serious about Facebook marketing, you need to be on top of the trends. Many smart business people have learned that the power of Facebook marketing is one way to be informed. The article below contains tips and information that can help you use Facebook to effectively market your business.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Offer prizes or discounts to your users when they like your page. Just be sure you actually follow through or your business will not be trusted.
You need to have a unique Facebook page if you use it for marketing purposes. This can be done by creating a more colorful page and adding things like lots of photos. Facebook users tend to be drawn to these kinds of pages over plain pages.
Consider creating a Facebook group rather than just a page. A group creates a community of users all interested in a common topic. This will also give you the ability to inform your subscribers of updates.
Facebook Offers can help you get the word out about a giveaway. You only need to set up the specific offer and then promote it on your page. If it’s a good offer, it can be promoted to non-fans.
You must build a healthy Facebook fan base. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. When you hit that mark, your conversions will start happening rapidly.
You may want to buy an advertisement on Facebook. One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate. You can work within a certain budget, doing as little or as much as you desire. There isn’t a commitment, either. Whenever you would like to end your ad, you can.
Carefully chose your updates. People will lose interest right away if you are not posting any valuable content. Your content should entertain, educate or offer some help. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.
Offer something that is unique when someone “Likes” your Facebook page. New likes have the opportunity to draw a lot of attention to your page. Think about offering something that’s exclusive and free to those that like your page. It could also be something like a sweepstakes. If you offer something they want, they will likely click the button.
If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. Random customers have no incentive to keep up with your posts. Invest in ads targeted for Facebook instead.
Don’t just assume Facebook wouldn’t be a good fit for your brand; delve into the possibilities of a Facebook marketing campaign before ruling it out. There is an unlimited reach with Facebook when you market your business successfully. Keep in mind what you’ve read as you plan out everything.