Facebook has millions of users. You are likely among them. If you’re a business owner, you need to know all the ways to reach Facebook users to create a new customer base. This article provides some tips about how to market your business using Facebook.
Having contests are great for increasing your fan base on Facebook, so try to do that. When a person likes your page, they can enter a drawing to win a great prize. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.
Be sure that anything that you post online has a link to your Facebook page on it. If your site has a blog, include a summary and post links via Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.
Facebook Offers allows you to promote contests or free giveaways to your customers. Just set the offer and choose to make a Promoted Post. If it is a really good offer, you can even promote it to non-fans.
Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Do not forget about your existing audience. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. Your audience should feel respected. This makes people get into your brand a lot more, so never forget to acknowledge your followers.
Try holding a giveaway. Offer a contest or a giveaway to your current customers. You will have the chance to communicate with a large amount of people.
When a follower asks you a question on your wall or makes a comment, always respond. They’re taking the time to contact you, so the least you can do is reply. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.
When marketing with Facebook, your whole intent is to boost sales. Because of this, you need to establish monthly sales goals. Getting a lot of Facebook likes is great, but you need that to turn that into cash somehow. If you are not seeing the type of business you want, you may need to adjust your strategy.
A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. If there is a portion of the Facebook page that is restricted to followers, casual visitors will be more likely to register. Take care just to hide a small bit of content, so that you do not undermine SEO opportunities.
Develop a group intended just for the business. This could be a place where your business could field questions and encourage customers to interact with one another. You can advertise the discounts you offer as well as any other information that will assist them. Don’t overlook this opportunity to learn more about your customers.
Since reading this piece, you are aware of what it takes to begin marketing on Facebook. As you get more comfortable using the tips outlined here, you will find that Facebook marketing really isn’t hard at all. Start now, and get ready to take your business to the next level.