Facebook is one of the most essential tools to use to market your company online. There are so many people using Facebook, it just makes sense to use it as a marketing tool. If you are interested in boosting your business exposure, utilize the piece that follows to learn what you can about marketing with Facebook.
Any online content that you publish should link to your Facebook page. For example, link a summary of your blog onto Facebook if you have one. Link your Twitter and Facebook pages to have your tweets posted on your page.
Create custom tabs on your business Facebook page. You can easily organize the information available on your page so that fans can find it. For example, a contest can have its own tab so that it stands out.
Building a fan base is the first step in marketing through Facebook. Having an excess of 5,000 fans is best. Once you gain a large following, you marketing efforts will become much easier.
Facebook Pages
It can be helpful to be active on other Facebook pages instead of just your own. You can gain lots of attention by doing this. But really consider whether it’s the type of attention that’s best, overall. Make postings on other Facebook pages only if you have worthy content. Spamming other peoples sites can have negative consequences on your own site over time.
Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Your customers often come and go at random and will not be following posts. Invest your marketing dollars in a targeted Facebook ad instead.
Respond to any comments in your inbox or on your wall. Respond to those who have taken the time to contact you. It’s like a phone call: you would never leave it at a message left on your machine, would you?
Facebook marketing is all about eventually selling more of your product. Thus, you should set incremental monetary goals for your company. Thousands of likes mean nothing if they can’t be converted to real money from sales. If your business hasn’t improved, you might want to change your strategy up.
Offer an easy way for your followers to sign-up for contests. You can provide incentives for people to do so, which will make communication easier going forward. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.
Facebook is not necessarily the best place for your marketing. There are other social media platforms. Although many people use Facebook, make sure that your target audience uses the site as well. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.
Consider creating a Facebook group for you company. Facebook can serve multiple purposes for you. You can answer any questions your customers have and allow them to chat among themselves. Let groups know about your special discounts and other useful information. This is a good way to become acquainted with your customers.
Do not talk about things that you cannot connect with your brand. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. Stick to your personal profile for these sorts of discussions.
As was mentioned earlier, Facebook marketing is a popular tool many businesses are now using. When used properly, Facebook can be a wonderful way to attract people to your products and services. Use what you have learned here to propel your business up to the top.