Would you like to market you business, but don’t know where to start? If that’s the case, check out the options for Facebook marketing. This strategy could connect you with millions upon millions of people. If Facebook sounds like it would work for your business, check out this article for some useful tips that will get you started.
The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. Take a look at your wall daily, and pay attention if someone tags you in a post. Reply to everyone that you can, and make sure that you’re replying to complaints first.
Try making a group versus a page. This will help generate an online community for better interaction. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Set up your offer and then turn change the status to “Promoted Post”. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
Before you do anything else, you must build your audience. Having an excess of 5,000 fans is best. This will allow you to market to a larger audience so that your expenses do not go to waste.
It can be helpful to be active on other Facebook pages instead of just your own. This can really help you to gain exposure. You need to make sure it is good attention. If you feel like you have worthwhile things to say, you should post on other pages. Spamming other peoples sites can have negative consequences on your own site over time.
Most people market on Facebook because they want to improve their sales. Therefore, set a goal to achieve a certain amount of sales by month’s end. Although achieving many page likes is good, if you cannot get these likes to translate into sales, this does not matter. If your goals aren’t being realized, your strategy may need adjusting.
Social Media
Do not assume that Facebook is your best option for social media marketing. It is a widely used platform, but depending on your target audience, another social media network may be a better choice. Before starting your new campaign, do some research into your target audience and which social network they prefer.
A good way to convert visitors to your page into followers is to hide content from non-fans. By hiding certain content from casual visitors, you will pique their interest, resulting in more followers. Just hide a little part of the content, though, since you can lose lots of useful SEO.
Don’t turn off the guest commenting function on Facebook. You might see it as a method to prevent inappropriate content on your Facebook page, but it just shows users that you don’t care about what they want to say.
Brand your Facebook page like you do your website. For instance, if your site contains a lot of blue, be sure your Facebook page also does. People can easily connect your brand to your page this way. If the color schemes are completely different, people may think it is a different company with the same name.
Now you should know whether or not Facebook marketing will be something that you’re able to use to your advantage. What you’ve just learned will help you get started. You’ll be glad you did when your marketing message goes out to people all over the world!