Facebook is truly the king of all social media. Millions of people use Facebook every day. So, you, as a merchant, cannot afford to bypass this golden marketing and sales opportunity. This article shows you how it’s done.
Reply to people when they post on your page. You should monitor your wall regularly and also any related @ messages. Make sure to reply to all inquiries or complaints.
Facebook Ads
Take advantage of Facebook ads and all they have to offer. Regular posting, while valuable and beneficial, only goes so far. To get real reach into your channel, you are going to want to purchase some Facebook ads. They generally do not cost a lot, and they can help you a lot.
Make sure that your Facebook page is spam-free. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. You will be able to set up a list of keywords that will be filtered off of your page.
When someone sends you a message or comments on your page, reply to it. Begin your answer by thanking them for contacting you; then, provide the information they require. Sharing a link to another page that has the right information is an appropriate way to give a good answer.
Use custom tabs to make your Facebook page more efficient. These allow for increased organization, making your page very user friendly. For instance, if you have contests, you can create a contest tab with information about them.
The key to successful marketing with Facebook is having a strong base of fans. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. The interest in your products will automatically start to skyrocket once that threshold is reached.
Consider buying a Facebook advertisement. You are able to customize your ad so that it reaches your target audience. You can also make sure you stick to a budget. In addition, you don’t have to sign up to run the ad for a year or even for a few months; there is no obligation to keep it running. You are able to discontinue your ad at any time.
When a person “likes” your page, reward them with a unique gift or special offer. You can glean a lot of attention through Facebook likes. You may want to offer a free giveaway to those who like your page. It could be a sweepstakes or something that every person gets. If they know they can get something they want, they will like it without hesitation.
For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. You have customers that come and go at random times so they probably won’t follow your posts on Facebook. Facebook ads that target customers with a specific interest may be a better bet.
When a follower asks you a question on your wall or makes a comment, always respond. Respond to those who have taken the time to contact you. You would not ignore phone calls, so why would you ignore Facebook posts?
Increased product sales are the primary purpose of a Facebook marketing campaign. Setting monthly sales goals can guide your efforts. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. Look at your results and make tweaks to your strategy if you do not make what you expect.
While Facebook is one avenue to pursue, it is not the only social media marketing opportunity out there. This network has lots of fans, but certain age categories and other demographics like others better. Before you launch your campaign, research your target audience and find out what their preferred social networks are.
As this article stated earlier, Facebook presents an unlimited opportunity for reaching new customers and increasing sales. This article sets the platform for your success with Facebook marketing. You should start marketing on Facebook today.