Do you have a large number of family and friends who are already using Facebook? You may be surprised at who is on Facebook. Knowing this, are you aware of whether or not your customer base uses Facebook? If so, then Facebook marketing might be for you, so read on to find out what it takes to do such a campaign right.
You need to have a unique Facebook page if you use it for marketing purposes. Adding great photos and unique color combinations really helps. Users on Facebook are attracted to these pages over plain ones.
You must build a healthy Facebook fan base. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. After you hit that many people you should see your conversion rates start to rise.
One great way to get people to pay attention to your brand is to give away something. Give something away a winner picked from you followers. It will not cost you much money, but the communication opportunity with customers is invaluable.
When a person “likes” your page, reward them with a unique gift or special offer. You can glean a lot of attention through Facebook likes. Try offering something exclusive and free to people for “liking” your page. It could also be something like a sweepstakes. If they know they can get something they want, they will like it without hesitation.
It is important to get input from your fans. They’ll love to feel so important. This is a great way to help build a community within your brand. For example, if you blog, ask readers to suggest post topics.
Facebook Marketing
Apply real resources to your Facebook marketing. Facebook marketing shouldn’t just be a side campaign; you need to be serious about it. If you are about to utilize somebody who already has too much work to do, your results will never be as great as you would like. Make sure to allocate actual resources if you want to maximize results.
If someone leaves a message on your page, respond to it. You will probably get messages in two ways: on your wall and in your inbox. This will take a lot of hard work and effort on your part, but your users will really appreciate this personal touch.
Do not use the Facebook Update tool too often. It messages fans directly. Simply use this for integral news relating to your company. It should not be used for promotions, rather to show your concern for your followers and their ability to remain informed.
It’s vital that you become familiar with certain Facebook marketing pitfalls, so that you can avoid copying them and sinking your own marketing campaigns. Examples of all of them abound. Check out the things that you are not supposed to do first. It is wise to also discover the things you should avoid also.
Why not ask your customers to write a review on your Facebook profile. Folks who want to know about your offerings enjoy reading the things that other people say regarding your products and service. It makes them feel much more comfortable if they are on the fence.
Facebook is a very popular tool you should use to interact with your audience. Use everything you’ve learned here and you should be able to get a campaign started that impresses your customers. Put a lot of effort into Facebook if you want to reap the benefits.