Do you have a Facebook page for your business? If not, then you are definitely missing out on some great exposure. If you are using Facebook, it’s important that you are aware of solid methods of attracting customers and how to avoid the common pitfalls that can repel them. The following will help you to hone in on the best strategy for your company.
One method for generating interest in your business is by having a giveaway. Get people to join by enticing subscribers with some free items. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”
Make your page stick out. Add colors and pictures to your page. Most users on Facebook are visual.
Would a group better suit your needs than a page would? Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. You can have both a group and a page, the page for updates and the group for interactivity.
Answer all questions and comments sent to you via Facebook. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Sharing a link to another page that has the right information is an appropriate way to give a good answer.
One important thing you have to do is to develop a Facebook fan base that’s solid. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans. After that, you are sure to see a big jump in conversion rates.
When a person “likes” your page, reward them with a unique gift or special offer. These “likes” can bring new attention to the Facebook page. Make it worthwhile to like your page. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. If you offer something they desire, they will not think twice before clicking that button quickly.
When making a decision, ask your fans for input. People enjoy feeling like they are up-to-date and important. This is a great way to help build a community within your brand. If you blog, ask fans what they want to hear about.
Determine why you are creating a Facebook page in the first place. Don’t just get one so you can say you have one. Are you creating it to get a message to your customers? Or is it so they can communicate with you? There are different reasons for having a Facebook page, and your reasons can affect your strategy. Do you simply want to stay in contact with your current customers or do you want to attract new sales?
Always nurture the relationships on Facebook that you have with those you have a chance to interact with. This is as important on Facebook as it is in your home life. One way to keep people interested in what you’re offering is to give them good content at all times. Remember to offer incentives and rewards to your loyal customers.
Find a way to excite your followers into page interaction with both yourself and others. If a thread of conversation begins within a post of yours, let it continue naturally. Do not delete posts, as the user will probably stop following your page. Don’t intervene unless what is being posted could possible be construed as offensive.
If your business wasn’t previously on Facebook, you should be inspired to establish a presence now. You have the tips, so put them to use. There are many improvements and tweaks that you can make to your page. Apply the advice above, as they will make a real difference.