Facebook is a site that most people in this country use. However, you can also use it to further your business. You can pay to do marketing on Facebook, but there are free options also. Whether you use the free options or the paid options, the following advice will help.
Generate a buzz by offering a freebie through Facebook. Offer entries in return for liking your page. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.
Any online content that you publish should link to your Facebook page. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Your Tweets are posted to your Facebook by simply linking the two.
A page is great, but a group might be a better idea. This can encourage subscribers to make a community online and communicate regularly. This will also give you the ability to inform your subscribers of updates.
Never ignore a message that someone sends you. Thank them for contacting you, and try to give helpful answers to their questions. Share links to your business’s site or Facebook page if you have the information they need.
Contests are a fun way to build an audience. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. You will not be out a lot of money, but you will gain the ability to communicate with more people than ever before.
Make sure you answer posts and comments on your wall. When someone shows interest in your business, take time out to speak with them, It’s like a phone call: you would never leave it at a message left on your machine, would you?
Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. Stated otherwise, all followers ought to gain something from your postings, even if it is just a helpful hint or a bit of advice. Don’t make every post an ad, though.
A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. By hiding certain content from casual visitors, you will pique their interest, resulting in more followers. Be careful to only hide a small part of your content, otherwise you will lose valuable SEO.
Determine why you are creating a Facebook page in the first place. Do not just have a Facebook because it is the “in” thing to do. Instead, define what you are you going to communicate with your customers. Or do you use Facebook to let customers get in touch with you? Facebook for the purpose of growing your business is very different than using it to promote loyalty.
Maintain a constant relationship with your subscribers on Facebook. Just as in face-to-face interaction, building a solid relationship with people on Facebook is a long-term investment which evolves over time. A good method of building strong relationships is to post new, straightforward content often. Keep subscribers interested by sharing promotions and information about discounts.
If at all possible, consider all of your comments carefully, and craft responses to each one. This means both in your inbox and the ones that are left on your page. This will take a lot of hard work and effort on your part, but your users will really appreciate this personal touch.
You now know the basic information necessary to start a Facebook marketing campaign. Facebook is very cost effective so it is not an insurmountable hurdle to put this advice into place. Just make sure that you keep active on your page to get an edge up on your competition. But, they may also see this piece, so get moving today!