Facebook offers such a great deal of communications opportunities, including the chance to speak directly to your customer base. People can’t get enough interpersonal communication, so social media growth continues to skyrocket. Use Facebook to market effectively thanks to the advice below.
Make sure you talk to your fans regularly in order to find out what they want from your business. Pay attention when folks make postings on your page. You can alter your marketing ideas to match what your customers want. This makes it important that you give back to your fans and don’t ignore them because they helped you achieve success.
Reply to followers when they write something on your wall. Monitor your wall daily and make sure to respond to people within 12 hours. Share your thoughts, particularly if it is a customer service issue.
Be sure that anything that you post online has a link to your Facebook page on it. If your site has a blog, include a summary and then link the posts automatically via your Facebook. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
Facebook Ads
Consider Facebook ads. Posting on your page only goes so far. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They are inexpensive and can pack quite a marketing punch.
Don’t let your Facebook page become overrun with spam. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. You will be able to set up a list of keywords that will be filtered off of your page.
Facebook is a great way to share your content. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Use it in this way. Cross promote information between your official website, blog and Facebook. Facebook can bring you lots of traffic.
Always be sure that you’re answering things when people ask you questions or leave you comments. Thank them for contacting you, and give them a great answer. Share links to articles if they answer questions posed on your site.
Build a solid fan base on Facebook to succeed with your marketing. You should have 5,000 fans or more before you really start investing in marketing. After that, you are sure to see a big jump in conversion rates.
Don’t forget the people that are already subscribed to your page. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. If you want your Facebook marketing to pack more power, then make your audience feel respected. Doing so creates brand evangelists that will spread the word to others.
Give your followers something to sign up for. Make a connection to communicate with visitors by asking them to sign up or register and offering them something in return. Also, you can hold contests where you give away free things.
Hiding content from people who are not fans is wise if you want visitors to become followers. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. Leave a good portion of your content visible for both SEO and enticement.
Think about setting up a group on Facebook. Your customers can engage, get their questions answered and shop for everything they need all in one place. Tell them about sales, coupons or interesting articles. This is a good way to become acquainted with your customers.
Ask people in your fan base to comment on your recent product decisions. People enjoy feeling like they are up-to-date and important. If you ask your customers what they want it will help your campaign. If you blog, ask fans what they want to hear about.
Social Media
Isn’t it about time you got your business going with the power of social media? Most people enjoy social media sites, so use Facebook as part of your marketing campaign. Keep the advice shared here in mind to help give your business the boost it needs.