Are you as knowledgeable as you could be about the latest marketing techniques? How much of that knowledge applies when it comes to Facebook? Have you mastered traditional marketing, but need to learn more about new approaches? No matter if you are new or are an old hand, the advice in this piece will surely prove useful.
Ask your viewers on a regular basis what they are looking for from you. Acknowledge the posts that people make. You may be able to use their tips in the future. Remember that customers are the lifeblood of your company. If they desert you, you are toast.
An ideal way to encourage fans is to always reply to their wall postings. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) This is particularly important if the comment that has been left for you is negative.
Always post a link to any new content on your site to your Facebook wall. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Even your tweets from Twitter can be linked to Facebook and be displayed there.
When you market services and products on Facebook, your page needs to stand out above others pages that are similar. Add pictures and color. Facebook users usually respond better to these pages compared to plain ones.
Share Content
Facebook lets you share content. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Use it in this way. You can even use Facebook to promote your articles or blog posts. You’ll soon see that you can get tons of web traffic from Facebook.
When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If the offer is very good you can also promote it to those who are not fans.
Before you do anything else, you must build your audience. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. The interest in your products will automatically start to skyrocket once that threshold is reached.
Be selective when it comes to posting updates. You can very quickly alienate your audience with poor content. Your updates should be educational, helpful or entertaining. Providing your audience with good updates can help with your success.
All posts must have great value. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. You don’t want to “sell” your customers too often because this will irritate them.
One way to help convert visitors into followers is by hiding some content from visitors. People will want to get to that information, so they will click Like. Hide only a little bit of your content because hiding too much can affect your SEO negatively.
One of the most difficult issues new Facebook marketers face is that initial push to get off the ground. One way to begin is by placing the Facebook button on your site. This will allow your customers to navigate more effectively. If they like you on Facebook, you can notify them quickly about what is going on with your company.
Those people that have just gotten into marketing may find it hard to get into the swing of things, but the above article should have helped with that. Of course, this will happen only if they use these tips. Use this advice to improve your marketing campaign today.