It is quite likely that your relatives are on Facebook. A few of your older relatives may be on there, too. Knowing this, are you aware of whether or not your customer base uses Facebook? If you think so, then you may get some use out of Facebook marketing. Keep reading this article so you can develop a marketing campaign that works.
Hold Facebook contests. Prizes will open the eyes of potential customers out there. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
Facebook Ads
Facebook ads are a great place to start. This will help to promote your products in a very effective manner. Ads can reach further into your target market and draw customers to your page. Facebook ads are cheap, and they can be quite effective.
When using Facebook, think of it as a strong platform for sharing quality content. It can be used for so much more than chit chat. Treat it as a marketing medium. Post real blog posts to promote your posts from other media channels to your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.
Never ignore comments and questions on your Facebook page. Thank people that answer questions for you or provide other valuable information. Never hesitate to share links within your Facebook page to address a visitors needs.
If you want to only target current customers, use “custom audiences”. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.
Make sure you answer posts and comments on your wall. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Responding in a timely manner will help improve your credibility.
Provide value in every post you make on your Facebook page. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. Don’t try to sell to people too often or you might get people to quit following you when they get sick of it.
Never share updates that don’t relate to your field. You may want to discuss current evens or share a person update, but remember these topics may not be of interest to your subscribers. If you must talk about other stuff, do it on your personal page.
Be sure to establish a personality for your brand. If people find everything you post to be stale and brand, this will give them the same perception about your brand. Be certain all your advertising stays professional, even those ads that are skirting the borders of being “edgy” or “trendy.”
It is of critical importance that you make some serious efforts to keep your audience informed on your Facebook page. However, this does not give you permission to overload them with too many postings each day either. Keep your content quality driven at all times.
Only add photographs to your Facebook profile that are professional. People will see them and think highly of your firm. Using a good quality camera will provide a positive impression of your brand whenever you post photos.
You should always do your best to make sure you respond to all customer comments. This includes ones in the inbox as well as on the page itself. It is not always easy to do so, but it could pay off for you in the end.
Run a contest for the most likes your customers can get your page. Offer a prize to be handed out after your goal is met. This brings in more subscribers and gives an opportunity to the winner to comment on the prize or free offer.
Facebook is a wonderful tool to reach the masses for your company. Use your knowledge along with these tips to get your brand messaging across to a whole new group of people. The harder you work, the more rewards you’ll see.