Facebook is a wonderful way to market your business, as well as keep in contact with customers. You must learn a few things about marketing on Facebook before you get started, however. Check out these timely tips that will start your Facebook marketing campaign off on the right foot.
Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. Set up your offer and switch it to Promoted Post via your Wall. If it’s a good deal, you can give it to people that do not even like your page yet.
Have you looked into using custom tabs on your Facebook page? Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For example, if a contest is going on you can have a tab there to get more information about it.
Make sure that you focus on quality when updating your page. Subscribers will get bored if your updates contain no value. Updates must be engaging and helpful. Facebook Insights is something you can use to learn what kind of updates do the best with people so you can try to make more content like that.
Don’t ignore any comments or posts that appear on your wall. If someone goes to the effort to contact your business, you should take the time to talk with them. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.
It may not be the case that the Facebook medium is your best marketing option. Although Facebook is popular with certain subcultures and age groups, some people do like to use other sites. Research your target demographic audience to find them in the social media sites they use.
Ask your fans for their input. People love feeling important and in-the-know. Give your followers the power to make some simple decisions. For example, if you post in blogs, find out what kind of posts they prefer to read.
Valuable Information
Be extra sure that people are able to “share” the content on your page. If your page has valuable information, some of your audience may tell others they know about it. Sharing is what makes Facebook tick. If you make the effort to give your audience valuable information, it will pay off for you.
Always know exactly why you have a Facebook page. Sometimes, you may not need a page due to a fleeting customer base. Do you utilize it as a means to speak to customers. Or do you want them to be communicating to you? Facebook for the purpose of growing your business is very different than using it to promote loyalty.
Run a contest or competition every now and then with the goal of getting more “likes” on your page. Discounts or free prizes are a good incentive. This will gain you more subscribers and gives your current subscribers a chance to win a prize to review.
Use a design that’s like your website for Facebook. For example, if you have a site that contains a lot of blue, that should be reflected on your Facebook profile too. That will help folks remember your brand. If you make it too different then people may start to get confused about it.
Update you profile regularly. When changes occur within your business, you must make the changes on your profile. That can be helpful to your customers, who want to know about your offerings. Even changing things up can help.
If you will not be able to update your Facebook page in real time, try a scheduling tool. This allows you to share information to subscribers who are on the computer. Use a variety of tools until you choose the best one.
Now you should understand what it takes to have a successful campaign. You must adapt the strategies you’re using to your specific niche and business. You’ll be glad you found out about ideas that work before starting your Facebook campaign.