You probably have many relatives on Facebook. Your older family members are probably on Facebook, too. Having said that, are your customers also on Facebook? If so, then Facebook marketing might be for you, so read on to find out what it takes to do such a campaign right.
Don’t let spammers overtake your Facebook page. Employ filters that can keep tabs on your page even if you’re not logged in. Page administrators are able to put keywords in that will be filtered out.
Facebook is a content sharing medium. It is not just a place for chatting, but a great place to share content too. Use it in that way for your brand. Write real blog posts and promote your blog posts from other channels into your Facebook page. You’ll soon see that you can get tons of web traffic from Facebook.
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. If it’s a good offer, it can be promoted to non-fans.
Always be sure that you’re answering things when people ask you questions or leave you comments. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.
Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Interact with your existing audience. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. If you want your Facebook marketing to pack more power, then make your audience feel respected. This leads to engagement of your customers who can then spread the word to others.
Why not buy an advertising space on Facebook? You can tailor your ad so that only people of specific age or gender criteria see it. You can also work within a budget and do as much or as little as you would like. One of the advantages is that a long term commitment is not required. You can take the ad off whenever you want to.
When a follower asks you a question on your wall or makes a comment, always respond. This will show that you care about what they have to say. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.
Use your own experiences on Facebook to help you determine what your customers want. Use everything you’ve learned here and you should be able to get a campaign started that impresses your customers. The more you work on this, the more money you’re going to make.