Many people like Facebook because it’s easy to use and keep in touch with family and friends. Have you ever considered using it to market your business? Keep reading for ideas that you can use on Facebook for your own marketing messages and goals.
You can easily engage followers on your profile by replying to their comments and concerns. Monitor you wall regularly, and reply to any @ messages. Respond to concerns, especially when it is a direct question or product concern.
Consider Facebook as one way to share information. It’s for more than sharing photos and playing games. You can have lots of different kinds of conversations. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. Facebook usually drives up a bunch of traffic.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If it’s a good offer, it can be promoted to non-fans.
Use custom tabs to make your page stand out. The tabs let you organize your page information to make it easier for customers to navigate. For example, if a contest is going on you can have a tab there to get more information about it.
You must not forget your current customer base. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. You should ensure that your audience feels appreciated. That leads to real engagement in your brand, so don’t forget about these champions of yours!
You should think about the opportunities on Facebook with direct advertising. You can make it so that your ad is sent to certain kinds of people, like those that fall in your target market. You can set a budget and work only as much as you want to. You don’t have to make any commitments long-term, either. When the promotion is over, you can put an end to your ad.
Carefully consider any updates you plan to post. Updates with valuable content will prevent your subscribers from drifting away.. Give them information they want, like how-tos or humorous posts. Using Facebook Insights will help you learn which updates do well and which are flops.
Ask people in your fan base to comment on your recent product decisions. They’ll love to feel so important. There’s no better way than to get your community involved in making decisions for your company. For example, let them choose the name of your next product or dictate the direction of your next blog post.
Facebook Marketing
Invest time and resources in your Facebook marketing campaign. Facebook marketing shouldn’t just be a side campaign; you need to be serious about it. If you put it on somebody that has too many assignments, you will not get what you need from this social media. Make sure you use the correct resources so that you get what you need out of it.
Instead of ignoring Facebook and its marketing potential in improving your business, embrace the fact that this method is very effective. Whether or not you are just starting up or a more mature small business, Facebook is a medium you dare not ignore. Use these tips and get more from using Facebook.