Are you an online marketing maven? How much of that knowledge applies when it comes to Facebook? Have you mastered traditional marketing, but need to learn more about new approaches? No matter how much you know, the following advice can help you out.
Be sure that anything that you post online has a link to your Facebook page on it. For example, link a summary of your blog onto Facebook if you have one. Your Twitter page and other pages can be linked straight to your Facebook account.
Facebook marketing involves making sure your page is memorable to users. Use many colors and images relating to your product. Facebook users tend to be drawn to these kinds of pages over plain pages.
Facebook Offers is a great way to promote freebies and contests you offer on your site. Just set the offer and choose to make a Promoted Post. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
Always take the time to answer any questions and address any comments made to you through Facebook. Thank them for contacting you, and try to give helpful answers to their questions. You can share the link to an article if it is going to answer any questions they might have.
Improve the Facebook marketing interface of your page using custom tabs. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.
Remember the customers you already have. Many folks immerse themselves in building their customer base, but they take for granted the base they already have. For a stronger Facebook marketing campaign, your audience should feel respected. That leads to real engagement in your brand, so don’t forget about these champions of yours!
You should think about the opportunities on Facebook with direct advertising. You can customize your ad by having people of a certain age or gender view it. If you have a budget, do as much as you want. And best of all, you are not committed long term. You can take the ad off whenever you want to.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. This is because customers are random so they likely will not follow daily posts. As an alternative, consider advertising on Facebook instead.
You want to increase sales through your Facebook marketing efforts. Setting monthly sales goals can guide your efforts. This will help you focus on what you need to do to gain more sales. If you’re not getting the sales you need then it may be time for you to rethink the strategy you’re using.
Rookie marketers might have the upper hand over seasoned pros, who are more accustomed to older marketing methods. However, this piece caters to both groups. Hopefully now you have a more solid understanding of how to use Facebook as a marketing tool. Use this advice to improve your marketing campaign today.